REPORT-Market strategies To: Nestle and Cadbury From: Abul Rahat Re: Market strategies Diversification--- diversification is when businesses create new versions of the same product for example nestle may create a kit kat ice cream and this is an example on how they will use diversification Product development—product development is when a business bring in a new product into the market an example of this would be if nestle bought in a new product into the market like a new drink(milkshake)
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the Great Recession‚ the sales of premium chocolate brands went flat. However‚ Hershey’s sales‚ profits‚ and stock price increased as many consumers passed up higher-end goods in favor of Hershey’s chocolate bars‚ Reese’s Peanut Butter Cups‚ and Kit Kat wafers. Hershey seized the opportunity of this trend by running new ads that stressed their value. It also cut costs by paring back the varieties of products such as Hershey’s Kisses. As supermarkets reduced the shelf space they allotted to premium
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peak of the nineteenth century. The author backs up his argument and thesis by explaining how Hollywood has altered the view of what a mountain man is. He does this by showing us all the different images of what a mountain man is in The Adventures of Kit Carson‚ The Oregon Trail and in The Life and Times of Grizzly Adams. In these few Hollywood productions the mountain man is not the same but is what Hollywood thought most people wanted to see or believe at the time to raise their profit margin. By
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The chapter called “Interrelations of Music and Dance” in the book “The Music of Africa” briefly explains about the form of dance moves and its relationship with the African music. After thoroughly reading this chapter‚ I was able to know the importance of African dance in African music by realizing cultural differences behind the various kinds of African dance and the meanings of the moves in the African music. First‚ I was able to learn the various kinds of African dance moves based on different
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Marketing Activity Nestea Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company’s drinks department in the Unites States. It competes with Uniliver/Pepsico’s and more importantly against Lipton Iced Tea. Nestea provides to the consumers a wide variety of "tea products": in regular and diet forms‚ including liquid and powdered tea concentrates and ready-to-drink bottles dispensed by vendor or in a machine (This are the most frequently used). The drink is available
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Topic: How Nestlé Kit Kat tackled Greenpeace’s viral campaign Background of the situation Nestlé‚ one of the worldwide biggest food manufacturers‚ had encountered social media attack by a prominence environment group‚ Greenpeace. According to Hickman on 19 May 2010 from The Independent‚ Nestlé’s Kit Kat consisted of palm oil which produced by unsustainable forest clearing‚ it threaten the life of Orangutans in Malaysia and Indonesia. Greenpeace quickly appealed Nestlé to end their business
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Fred D’Amico Topic: How advertisers influence their consumers. Take a look around. Notice anything? If you didn’t‚ it is because you are so used to looking at it everyday that you become immune to it. What is this "It"? ADVERTISING. Advertising is all around us. On TV‚ magazines‚ newspapers‚ internet‚ billboards‚ the radio‚ and even on vehicles. Why do these advertisers show their product so frequently? What are they trying to do? How do they accomplish what they are trying to sell? Who are they
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and not to some so-called Bushcraft experts and Survivalists online. One crucial habit that you need to form is carrying an EDC kit or Every Day Carry kit every day. An EDC kit is not comprehensive‚ but if you have the right gear and materials in your kit‚ you can meet most daily challenges. Once you have formed the habit of carrying every day you progress to a survival kit that is kept in your vehicle and is stowed away in your hiking or camping gear. For you to last‚ your gear and equipment has to
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Commentary – Piano and Drums by Gabriel Okara In Gabriel Okara’s poem‚ “Piano and Drums”‚ Okara expresses his feelings and thoughts of a primitive society in contrast to a western society. Being an African himself‚ and having studied in a western society‚ the poem reflects the confusion in his emotions as well as the loss of self-identity. The title of the poem itself‚ “Piano and Drums” displays a sense of dissimilarity and contrast as the instruments are so unalike in terms of sophistication.
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Physics 12 - Circular Motion Extra Problems 1. A 1400 kg car is travelling at 25 m/s on a circular hill of radius 210 m. What is the normal force on this car at the top of the hill? [pic] [pic] 2. In an amusement park‚ a 2.8 m radius “drum” rotates such that a person does not fall when the “floor” drops away. [pic] If the coefficient of friction between the person and the wall is 0.35‚ what is the maximum period of the rotation so that a person will not fall? A. 2.0 s B. 3.4 s C.
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