Alsmadi‚ Sami. (2006)‚ “ The Power of Celebrity Endorsement in Brand Choice Behaviour : An Empirical Study of Consumer Attitudes in Jordon‚” Journal of Accounting-Business & Amaratunga‚ D. Baldry‚ D. Sarshar and Newton‚ R. (2002)‚ “Quantitative and Qualitative research in the built environment: application of “mixed” research approach”‚ Work Study‚ Anonymous (2003)‚ “Bollywood” Victim or Ally? A WHO study on the portrayal of tobacco in Indian Cinema” avaiable at Anonymous‚(2007)‚ “Celebrity Brand Building”
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Introduction Qualitative research and quantitative research are two approaches that are usually used by researchers to conduct research. The concept of a ‘mixed method’ approach is to combine the two approaches together. But the concept applies to using more than one qualitative method to conduct a research since each brings a particular kind of insight to a study (Ritchie and Lewis‚ 2003‚ p38). This paper aims to examine whether the three approaches---observation‚ interview and questionnaire‚ are
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Descriptive Method The meaning of the Descriptive Method in research is to develop‚ test and evaluate research instruments and methods. It explores phenomena in real life situations and uses a survey method. Common data gathering methods used are questionnaire‚ interview‚ and observation. THE BASIC 3 TYPES OF DESCIPTIVE RESEARCH METHOD There are three main types of descriptive methods: observational methods‚ case-study methods and survey methods. This article will briefly describe each of these
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Delphi method∗ Abstract The Delphi method was originally developed in the 50s by the RAND Corporation in Santa Monica‚ California. This approach consists of a survey conducted in two or more rounds and provides the participants in the second round with the results of the first so that they can alter the original assessments if they want to - or stick to their previous opinion. Nobody ‘looses face’ because the survey is done anonymously using a questionnaire (the first Delphis were panels)
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Research Methods 1) Overview of various research methods When writing a Research Paper it is important to know different research methods. These methods help to gather and systemize the information and data in order to scientifically prove the validity of the work. Further will be explained ways how to collect the data. Research methods are divided in two big blocks: quantitative and qualitative. Quantitative methods are those where results are explained in numbers‚ whereas qualitative methods
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physical and chemical properties which dictate their uses and applications. Furthermore‚ this kind of analysis is important in quality control since the detection of unwanted chemicals may lead to the rejection of a product for example. In addition to qualitative identification‚ quantitative analysis can be performed to determine the quantity and concentration of chemicals. This is arguably as important since it is essential in order to do any kind of quantitative calculations. Furthermore‚ determining concentration
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means of various objective methods and procedures. The term objective indicates that these methods and procedures do not rely on personal feelings or opinions and that the specific methods are used at each stage of the research process. These methods include procedures for drawing samples (e.g. simple random sampling)‚ measuring variables‚ collecting information and analysing the information. Research methodology considers and explains the logic behind research methods and techniques. Sources
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distribution in social enterprises has become more and more prominent. Distributing profit wisely has become an important starting point for a social enterprise’s management and operation. The executors of social enterprises hope to get a more perfect method to distribute profit so that they can make more reasonable operation plans. Practically‚ a reasonable distribution of profits is the guarantee for the sustainable development of social enterprises. Because of the career of my mom(i.e. she is a business
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university of Hull Reflective essay Research methods – Assignment 1 Student ID: 201011568 Write an essay explaining what she means by this statement by illustrating the epistemological differences between quantitative and qualitative styles of research. The nature of a research been carried out dictates the type of research method relevant for the research. This essay is going to explore in detail “Kane’s” Statement of “Research Techniques are a bit like fishing flies: you choose the
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The scientific method is a method for conducting an objective investigation. The scientific method involves making observations and conducting an experiment to test a hypothesis. The number of steps of the scientific method isn’t standard. Some texts and instructors break up the scientific method into more or fewer steps. Some people start listing steps with the hypothesis‚ but since a hypothesis is based on observations (even if they aren’t formal)‚ the hypothesis usually is considered to be the
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