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    York‚ NY: McGraw-Hill retrieved on January 20‚ 2013 Henderson‚ N. (2009) Managing Moderator Stress: Take a Deep Breath. You Can Do This!. Marketing Research‚ Vol. 21 Issue 1‚ p28-29. Schostak‚ J.F. (2002) Understanding Designing and Conducting Qualitative Research in Education Framing the Project Open University Press Ganty‚ S. (2010) Problems with Secondary Data Research and How to Deal with It from: http://www.associatedcontent.com/article/5771198/problems_with_secondary_data_research_pg2.html

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    sciences‚ the features that identify social sciences from natural sciences are summarized. There are many choices of approaches to conduct research. In the level of philosophy‚ research approaches could go to inductive approach and deductive approach. Qualitative research and quantitative research distinguish each other methodologically. In this essay‚ the different approaches are compared and contrasted after a concise interpretation of these concepts. And finally‚ the question better approach to research

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    Marry Queen

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    Handout 1 Qualitative vs. Quantitative: The Assumptions of Qualitative Designs * Qualitative researchers are concerned primarily with process‚ rather than outcomes or products. * Qualitative researchers are interested in meaning how people make sense of their lives‚ experiences‚ and their structures of the world. * The qualitative researcher is the primary instrument for data collection and analysis. Data are mediated through this human instrument‚ rather than through inventories‚ questionnaires

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    Case Study

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    This guide examines case studies‚ a form of qualitative descriptive research that is used to look at individuals‚ a small group of participants‚ or a group as a whole. Researchers collect data about participants using participant and direct observations‚ interviews‚ protocols‚ tests‚ examinations of records‚ and collections of writing samples. Starting with a definition of the case study‚ the guide moves to a brief history of this research method. Using several well documented case studies‚ the guide

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    Disney Market Research

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    DISNEY MARKETING RESEARCH In my perspective‚ methods that can be applied to Disney‚ which has a variety of different types of products (goods) and services is by applying multiple kinds of qualitative and quantitative methods‚ approaches‚ instruments‚ and with a variety of techniques to collect data and information. As we know that Disney has the products and services‚ of course‚ the approach method taken by both of these can be different as well. Goods are something that tangible and service is

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    Methodlogy

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    METHODOLOGY RELIABILITY The idea behind reliability is that any significant results must be more than a one-off finding and be inherently repeatable. Other researchers must be able to perform exactly the same experiment‚ under the same conditions and generate the same results. This will reinforce the findings and ensure that the wider scientific community will accept the hypothesis. Without this replication of statistically significant results‚ the experiment and research have not fulfilled all

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    want to know something about a person‚ the most natural thing is to ask. Research methods that take the approach of asking the person directly are known as Self-report methods. Self-report is the most widely used data collection method by both qualitative and quantitative researchers. We can gather data using these methods either by conducting interviews or letting respondents fill-up a written questionnaire. Interviews (and‚ to a lesser extent‚ questionnaires) vary in their degree of structure

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    Multi-site case study investigates a defined‚ contemporary phenomenon that is common to two or more real world or naturalistic settings (Bishop‚ 2010). A multisite mixed methods approach is the type of research in which a researcher mixes or combines qualitative and quantitative research

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    Tactical Crime Analysis

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    approach that brings a better type analysis. Qualitative analysis is specifically used when a crime analyst studies different crime reports individually while paying close to recurring series or patterns in the details of each report. While studying each report the crime analyst is compared the different aspects. Qualitative details from police reports are more likely to be found and analyzed thoroughly during tactical crime analysis. The qualitative analysis data formulated from studying the police

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    can gain access to studies and investigate any given topic. Scientific method‚ on the other hand it is hard to study psychology. In this paper I am going to discuss science of psychology‚ also explain the scientific method‚ distinguish between qualitative and quantitative data‚ and explain the process of scientific theory construction and testing (Class Syllabus Psych 540) Science of Psychology According to the reading text for this week; Psychology is the development of theories and psychology

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