Part A Task 1 1. What type of organization is Australian Beverages Limited? Family owned? Private? When it was founded? Founded by whom? Currently run by whom? 2. What industry‚ product segments/ markets does ABL operate in? nd 2 largest Core activities Product categories and segments Foreign or domestic ? Distribution channels Stages in the value chain 3. What is the current life-cycle position of the industry? p. 2.24 The Australian bottled water manufacturing industry is currently in a growth
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External Environment Five Forces Analysis – Luxury accessories Force Threat level (high or low) The Threat of Substitutes High Substitutes include: Counterfeiters‚ Not using luxury accesories High Power of Buyers High Many buyers relative to rivals? Yes -> Low Need the item? No -> High Have all the information? Yes ->High Lots of substitutes? Yes ->High Product performance is critical? Yes ->High Product differentiation is possible? Yes->Low The Threat of Entrants High‚ but not
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Porter’s Five Forces Rivalry Among Competing Sellers: HIGH/MODERATE The rivalry among competing sellers‚ often the strongest competitive pressure‚ is also fairly high for Panera in the restaurant industry. No switching costs‚ numerous competitors‚ and an increase in the availability of healthy food For a company in the restaurant industry‚ there are no switching costs for consumers. It is not like‚ for instance‚ the cable industry where cancellation fees are prevalent or an electronics industry
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The Leisure- Cruise Industry Major: Marketing Porter’s Six Forces I. Threat of New Entrants: Low * Barriers to entry: High * High Capital Requirements: The capital required to start up a cruise line is one of the key factors contributing to this industry’s high barriers to entry. With the average cost of building a cruise ship rising‚ the amount of capital needed to start up a cruise line is estimated at one billion dollars. Therefore discouraging any new entrants into the industry.
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POTER’S FIVE FORCES MODEL The enviornment analysis can be done through “five forces model”. It is also known as Poter’s Diamond. It helps to identify the sources of competition in an industry. Industry is the group of firms producing the same principal product. This model is used for the industry analysis :- POTER’S FIVE FORCES ON COCA-COLA The environment analysis of coca-cola industry can be done as :Buyers There are many companies to buy the soft drink products. The companies that purchase
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In any industry‚ five competitive forces dictate the rules of competition. Together‚ these fie forces determine industry attractiveness and profitability‚ which managers assess using these five factors: Thereat of new entrants- how likely is it that new competitors will come into the industry? 1.Capital has been involved. Some diversification enterprises will look to invest in daily chemical industry: Wine giant Wuliangye into the daily chemical‚ launched the "Silk posture" brand; Wahaha Group
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Five forces analysis help to analyze the characteristics that affect competition within an industry. The analysis is also a framework best suited to determine how strong or weak an industry’s competitive forces are but it can also help companies establish a business strategy. The five forces affecting industry attractiveness are classified into the two following categories. Internal forces: Competitive pressures from buyer bargaining power‚ competitive pressures stemming from supplier bargaining
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� PAGE * MERGEFORMAT �2��[Type the document title]�� Zappos Analysis FIVE FORCES _New Entrants_ The threat of new entrants into the online shoe/apparel market is relatively small due to the fact that Zappos is such an established brand and has specialized their business model. It would be far too expensive for a new company to copy the characteristics of Zappos including their next day delivery and large overhead. The fact that Zappos was losing money initially illustrates this difficulty. Another
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Michael Porter’s five forces Analysis is a tool for the structural analysis and shape the competitive structure of the company. The objective of strategic planning is to modify these competitive forces such that the company’s position is improved. Management can decide how to influence or to develop industry characteristics‚ based on the information given by the Five Forces model. There are: 2.1 Threat of New Entrants: New entrants to an industry can raise the level of competition‚ thereby
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5. A good discussion on how the five competitive forces affect profitability of the pharmaceutical industry. 6. Please follow the proper format for using endnotes. The textbook provides good examples for you to follow. 7. Overall‚ it’s a very good 5-force analysis on the Pharmaceutical industry. You are able to apply textbook theories and additional information to support your analysis. 8. Grade A (90) Dr. Lee March 3‚ 2008 A Five Forces Analysis on the Pharmaceutical Industry
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