Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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Introduction Every student has a cherish desire to get admitted in a well reputed university. I am a student of the University of Dhaka and I fulfill my dream to get admitted in this university. The University of Dhaka is the oldest university in Bangladesh. It is a multi-disciplinary research university and is among the top universities in the region. It was Established on July 21‚ 1921. Students and teachers of this university have played a major part in shaping the history of Bangladesh
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Cigarette Marketing Tobacco companies have done whatever it takes to get their product out and known to consumers. Through their advertisements in magazines and newspapers‚ on billboards and through promotion‚ the cigarette companies are trying hard to sell their products. The purpose of cigarette ads and promotions is to make sure smokers keep smoking‚ get people who quit to start smoking again and increase the number of cigarettes people smoke each day. Most importantly‚ cigarette ads and promotions
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en réalisant depuis plusieurs années des opérations de marketing sur mobile : 1. envoi de SMS commerciaux‚ 2. programme de fidélisation par couponing‚ 3. mise en ligne d’un site Internet mobile Coca-Cola ou d’un site wap dédié lors de la coupe du monde de football… Coca-Cola a d’ailleurs gagné‚ en 2008‚ le Grand Prix Marketing Mobile Stratégies. Le mobile permet à Coca Cola de construire une véritable stratégie de marketing mobile en touchant une cible jeune de 12-25 ans et en
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W.E.B Du Bois Student’s Name Institutional Affiliation W.E.B Du Bois America at the decades between XIX-XX centuries made its first efforts on the establishment of the democratic and force country. Civil war in the USA between the industrial North and the agrarian slaveholding South became 1861-1865 a turning point in the American history. The period of a post-war emptiness and fatigue came to change the innocent optimism of the young democratic nation
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2013 Research on Egyptian Banking sector Hatem ELLEISSY IMC – Integrated Marketing Communication 1/31/2013 Contents Banking sector in Egypt ....................................................................................................... 3 Banking Structure Development ..................................................................................... 4 Poor Performance Triggered Reforms ............................................................................ 5 Public Banks
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In “Du Tenth Sinks the Jewel Box in Anger”‚ the author Feng Menglong shared a short story with us. In Ming dynasty‚ the courtesan Du Mei fell in love with the young stylish master‚ Li Jia. With the help of Li Jia’s friend‚ Liu Yuchun‚ they successfully get rid of madam’s control and became a real couple. But Li Jia was afraid of his traditional stubborn father not accepting them and wanted to maintain his great fortune and status in his family. In the same time‚ his new friend Sun Fu offered him
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A Clash of Ideologies: W.E.B. Du Bois vs. Booker T. Washington During the turn of the century‚ between the years 1895 and 1915 there were many theories of how African Americans were going to achieve first-class citizenship. At this time first-class citizenship was determined by at least three aspects: political power‚ civil rights‚ and the higher education of Negro youth. Two prominent black leaders arose in order to accomplish this feat. They had two different ideas for one goal. These two black
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Historique et présentation de l’analyse La restauration rapide est un mode de restauration dont le but est de faire économiser aux clients du temps et de l’argent; en comparaison avec la restauration traditionnelle. Les « fast food » traditionnels offrent la plupart du temps des repas comme les hamburgers‚ la pizza‚ les frites‚ les boissons gazeuses et autres produits de basse qualité. Cependant‚ depuis quelques années‚ ce mode de restauration évolue vers ce qu’on pourrait qualifier de « Fast
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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