How has Dubai leveraged on the tourism aspect to develop the infrastructure of the country? Discuss the multiplier effect. MARKETING PROGRAM INVESTMENT Product: Dubai is a lively‚ cosmopolitan city with unbelievable modern facilities and tourist attractions available at every turn as key products. Be it it’s amazing architecture such as Burj Khalifa (the tallest building in the word)‚ Burj Al Arab (most luxurious hotel in the world)‚ Hydropolis (Underwater Hotel) or or man-made islands such as
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SWOT ANALISYS STRENGHT 1. SW has all flights going to cities within the United States. 2. Use point-to-point flight system with no hubs one way. 3. Ability to determine cost/prices within the organization. 4. Leader in market capitalization. 5. Largest in US by the number of passengers carried yearly and 3rd in the world. 6. One of the world’s most profitable and highest posted profits for 34 consecutive years 7. Low prices and relaxed atmosphere made it an icon. WEAKNESESS
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DUBAI - THE INDUSTRIAL DEVELOPMENT CENTRE OF THE WORLD Introduction: If we go to a two decades back Dubai was just a small city and is one amongst the seven states of UAE. This is not the capital but can be called as the “Industrial Capital”. Today‚ Dubai has emerged as a cosmopolitan metropolis that has grown steadily to become a global city and a business and cultural hub of the Middle East and the Persian Gulf region. Although Dubai’s economy was historically built on the oil industry‚ the
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KENYA INSTITUTE OF MANAGEMENT Unit Name : Strategic Project Management Unit Code : DCM 200 S/No. | Name of Candidate | Admission No. | Question No. | Signature | 01 | Walter Ndege | NRB/52932 | 01 | | 02 | Omulo Moses Orinda | NRB/47835 | 02 | | 03 | Kasaine Samuel Tima | NRB/49635 | 03 | | 04 | Grace Muthoni Mwangi | NRB/51164 | 04 | | WBA No. : 01 Assignment submited in partial fulfillment for the award of diploma in project management of Kenya
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Table of Contents Chapter 1 INTRODUCTION & HISTORY 2 1.1) Introduction 2 1.2) Products and Services 4 1.2.1) Products 4 1.2.2) Services 6 1.3) Departments: 14 Chapter 2 COMPANY ANALYSIS 18 2.1) SWOT Analysis: 18 2.2) Competitor Analysis 21 2.3) Financial Analysis 23 Chapter 3 MARKETING ANALYSIS 24 3.1) Target Market: 24 3.2) Marketing Mix: 24 3.3) Positioning: 26 Chapter 4 EXPERIENNCE & CONTRIBUTION 27 4.1) Account Opening: 28 4.2) CRO: 28 4.3) Relationship Department: 29 Chapter
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increase of pollution and a decrease in natural resources of the country. Dubai is good example to take in order to analyze the impacts of tourism on the short and long runs‚ taking into account its advantages and disadvantages on the economic and natural environment of the country. Dubai is a fast growing country which will welcome 15 million tourists by the year 2010 according to Salem bin Dasmal‚ Chief Executive Officer of Dubai Tourism Development Company (DTDC). (1) Hence‚ a huge number of investments
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Watjen English 0989 March 9‚ 2015 Dubai Dubai City is the perfect vacation spot for anyone to have an exciting time with their families to experience Dubai’s fascinating culture and sightseeing wonders. Dubai is a fun and frivolous playground on the Persian Gulf‚ but do not consider it the Vegas of the Middle East. A trip to Dubai transports you on a journey through time with its’ futuristic buildings and exotic scenery to impress and attract more people to come. Dubai has fascinating tourist attractions
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Study In Dubai The following universities have signed articulation agreements with Edexcel for holders of BTEC HNDs from all Edexcel-approved centres (ie: from any country) regardless of nationality. Please note the following: • as per usual university practices‚ all applications are studied on a case-by-case basis • normal university admissions criteria apply • students should contact the universities directly for information regarding admissions criteria and procedures
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End of Book Case Studies 16/7/03 3:16 PM Page 642 end-of-book End-of-book: Case studies Q 643 case studies 19 Think design and performance— think Sunbeam Café Series Nicole Stegemann‚ School of Management and International Business‚ University of Western Sydney Limited‚ a manufacturer of pumps‚ filters and security products. GUD’s acquired Sunbeam in 1996. After catering for predominately female needs‚ it was the male population’s turn to benefit from Sunbeam’s innovations
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SWOT usage SWOT has been used by countless practitioners‚ marketing researchers‚ and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints
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