activity as required to meet unforeseen circumstances. Alternatives to marketing planning: guesswork‚ hunch‚ ‘gut feel’ for the market‚ simple intuition or vision. 11.1. Logical steps in the marketing planning process: Diagnosis: based on the analysis of company databases‚ supplemented by marketing research as necessary and drawing on available published and unpublished data. Prognosis: market-research based but future orientated. Diversification into other products and markets may require
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MYANMAR(BURMA) Introduction Myanmar well known us Burma. Myanmar sits at the crossroads of Asia’s great civilisations of India and China‚ and looks out onto the vast Indian Ocean next to Thailand. One of South East Asia’s largest and most diverse countries‚ Myanmar stretches from the sparkling islands of the Andaman Sea in the south right up into the Eastern Himalayan mountain range. To this day Myanmar remains one of the most mysterious and undiscovered destinations in the world. A land of
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current issue and full text archive of this journal is available at www.emeraldinsight.com/0959-6119.htm Progress and development of information and communication technologies in hospitality Crystal Ip‚ Rosanna Leung and Rob Law School of Hotel & Tourism Management‚ The Hong Kong Polytechnic University‚ Hong Kong Abstract Purpose – In order to enhance operational efficiency‚ improve service quality and reduce costs‚ practitioners in the hospitality industry have widely adopted and implemented information
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terms of tourism numbers. We want to boost tourism numbers by encouraging more tourists from a younger generation. History of the issue: Italy has been in the top five most popular tourist countries based on the amount of arrivals in a given year for the past five years. Current Information on the issue: Intended Outcome of the Planned Campaign: Italian tourism increased 5.7% from 2010 to 2011 but countries close to Italy (Spain above‚ and Turkey below) are increasing their tourism numbers at
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1.0 INTRODUCTION Evolution of travel and tourism at PULAU LANGKAWI. The purpose we choose LANGKAWI as a tourism place for our group assignment because it’s smaller islands‚ has a legendary reputation‚ with many places where myth and natural beauty seem to coincide. Many of its legends are all the more real‚ simply because its people are convinced of their authenticity. Langkawi certainly has its own share of geological uniqueness‚ as the very landscape from which these legends are derived. Langkawi
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Tourism Policy‚ 2052 Preamble: Tourism has been competitively and rapidly developing in the world‚ and due to specific natural and cultural heritages there is a great possibility of tourism industry in Nepal. Hence‚ in order to increase national production and income‚ to expand the earning of foreign currencies to create opportunities for employment‚ to improve regional imbalance and to develop the image of Nepal in international community having developed and expanded tourism industry‚ this
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Tourism: The New Face of Botswana’s Economy An Analysis By: Stu Dent Submitted to the Desk of: Dr. Burton Date of Completion: Thursday‚ December 2‚ 1992 Country Profile Botswana‚ a landlocked county‚ in one of Africa’s best success stories. A struggling economy was given a new life as Botswana became one of the world’s leading producers in diamonds (BIDPA) and is currently viewed as a middle-income country. It is a country rich
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Dark tourism scholarship: a critical review Philip Stone Philip Stone is Executive Director: Institute for Dark Tourism Research (iDTR)‚ School of Sport‚ Tourism and The Outdoors‚ University of Central Lancashire (UCLan)‚ Preston‚ UK. Abstract Purpose – Commonly referred to as dark tourism or thanatourism‚ the act of touristic travel to sites of or sites associated with death and disaster has gained significant attention with media imaginations and academic scholarship. However‚ despite
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14/11/2011 HERITAGE TOURISM & MUSEUM MANAGEMENT LESSON 2: TOURISM‚ HERITAGE & HERITAGE TOURISM (1st PART) Dr Christina Bonarou bonarou@gmail.com Alexander Technological Educational Institute of Thessaloniki‚ Greece Department of Tourism Management Definitions of tourism 2 All travel is not tourism. “Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes
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implementation of responsible tourism principles makes better business sense than traditional mass tourism. While responsible tourism is fast becoming a global trend nowadays‚ some may wonder if it makes better business sense than traditional mass tourism. By defining the words “business sense” from Cambridge dictionary‚ it means an understanding of the ways in which business works successfully and/or if something makes good business sense‚ it will help a business to succeed. Tourism is a huge business.
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