2008; under the guidance of ______________________ (industry guide) and _____________________(faculty guide). TABLE OF CONTENTS CHAPTER 1. • INTRODUCTION 6- 9 a) Brief description of Healthcare industry. b) Healthcare in India c) Tourism in India d) Medical tourism e) Review of literature CHAPTER 2 • MEDICAL TOURISM
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All industries are characterized by trends and new developments that gradually or speedily produce changes important enough to require a strategic response from participating firms. Industry and competitive conditions change because forces are enticing or pressuring certain industry participants to alter their actions. These driving forces are those that have the biggest influence on the changes underway in the industry’s structure and competitive environment. Shifts in industry growth are a driving
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CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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The Impact Of Tourism In Malaysian Society Tourism Essay Malaysia has invested in a wide range of tourism destinations for tourists. This country is blessed with diverse cultures‚ traditions and histories‚ coupled with different landscapes and natural resources; the country has built a strong and fascinating appeal for both local and international tourists. Tourism sector‚ therefore‚ is of great importance to Malaysia’s economy as one of the major foreign exchange revenue or earnings second to the
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report will start with definitions of tourism and motivation‚ followed buy a few theories of motivation‚ and ending with a conclusion. Theses theories are relating to the push of individual/s to embark on a holiday‚ and the pull of the tourist destination. Definitions • According to the UK Tourism Society and cited in the BTEC National Travel and Tourism book‚ by Elise James‚ Joanne Thirlaway and Ursula Woodhouse. (2007‚ pg3) Their defection of tourism is as follows. “ The temporary‚
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Question 1: Evaluate Sheikh Mohammed’s Approach to Building Dubai and Explain Key Influences in His Life. Assess Him as a Ruler/a Businessman In the recent times of the 21st century‚ Dubai has emerged as one of the most prosperous economic regions in the world under the governance of Sheikh Mohammed. The main triggers of this success are the emergence of the area as a business hub in the United Arab Emirates. The city is developed with the most recent cosmopolitan systems in place and hosts amongst
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Travel and Tourism Industry‚ measures and indicators used to monitor performance. Also some examples of tour operators and airlines environmental projects have been discussed to understand the tourism organizations measures implement for the development of sustainable tourism. Strategies used to overcome limitations and benefits of sustainable tourism are also explained with a number of significant points in order to highlight the importance of sustainability in the Travel and Tourism Industry. Books
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deliver and how we offer them what we promises and what they need even before asking for it! This can show up in our survey analysis‚ Lipton Tea was the most popular Tea that people will choose. Also to add up more‚ Lipton Tea Factory in Jebel Ali‚ Dubai‚ is the "2nd largest teabag factory worldwide and Lipton is the global market leader in both leaf and ready-to-drink tea‚ it is available in over 110 countries".( unilever company) The second strength will go to the financial situation of the company;
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Weakness | 1) Doesn ’t tap the Indian domestic market | Opportunity | 1) Focus on emerging markets 2) Finnacle and other products 3) Shifting to business transformation services | Threats | 1) Attrition and Employee loyalty 2) Bigger MNC ’s entering India and competing for global clients 4) Focussing on organic growth | Competition | Advantages * Since the company is based in India its competitive advantage is enhanced. The Indian economy‚ despite weak economic indicators such
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Pergamon Annals of Tourism Research‚ Vol. 21‚ No. 3‚ pp. 582-595‚ 1994 Copyright © 1994 Elsevier Science Ltd Printed in the USA. All rights reserved 0160-7383/94 $6.00 + .00 0160-7383(93)E0032-9 THE TOURISM PRODUCT Stephen L. J. Smith University of Waterloo‚ Canada Abstract: An industry is characterized by a generic product and production process. For tourism to be considered an industry‚ it is necessary to show that such a genetic product and process exist. This paper argues that they
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