SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities
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[pic] Marketing Strategy and Performance of Tourism Industries in Nepal 1. Concept Nepal is a small land-locked county‚ surrounded by the Tibetan region of China on the north and India on the rest‚ with a total population of 28.6 million in 2009 (World Development Indicators Data Base‚ January 2010)‚ but is one of the growing tourism destinations in Asia. The number of foreign tourists increased greatly from a mere 6179 in 1962 to 176‚634 in 1984‚ 491‚504 in 1999‚ 361‚237 in 2001‚ and 385
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Bahamas survive without branching into other areas of tourism? The tourism industry today is big business for a country‚ it is the number one industry of the Bahamas. It is the migration of individuals from one place to another for a short period of time. There are two types of tourism‚ domestic and foreign. People travel for recreation‚ business‚ sports‚ education and for religious or medical purposes. Tourism is a very competitive industry. It accounts for seventy percent of the country’s national
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Essay Question Analyse and discuss the benefits and drawbacks of a demand-led vs. supply-led understanding of the tourism system. According to the United Nations World Tourism Organisation‚ often identified by many as the UNWTO (Lickorish & Jenkins‚ 1997)‚ define the term ‘Tourism’ as “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes” (Tuberkugurlu‚ 2012). The term ‘supply
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Executive Summary Cruise tourism is becoming an increasingly popular “leisure choice” worldwide‚ and keeping this point in mind cruise tourism potential of India is vast and is still in infancy stage. Mumbai as the commercial capital and gate way of India possess the great potential of cruise tourism as this place sees the highest number of tourist coming in and going out so it becomes the necessity of the time to convert Mumbai port from “port of call” to “home port”. This report has been prepared
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I. Introduction Tourism provides a major economic development opportunity for many countries and a means of improving the livelihoods of its residents. Both the public and private sectors involved in tourism depend on planning to achieve sustainable tourism development that respects the local community‚ creates appropriate employment‚ maintains the natural environment‚ and delivers a quality visitor experience. However‚ many tourism destinations have pursued development without proper
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language groups in the Middle East: 1. Persian 2. Arabic 3. Hebrew 4. Assyrian 5. Kurdish 6. Turkish Middle East is the birthplace and the pioneer for Judaism‚ Christianity and Islam (www.en.wikipedia.org). TOURISM AND MIDDLE EAST: According to the World Tourism Organization in 2002‚ Middle East had a remarkable 16.7% increase in its overall tourist arrivals as compared to 2001 as it finished with 27.5 million tourists but gained only 3.9% of the overall world market share. The standout
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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Youth Tourism Introduction Young people travel inside the country and abroad on holiday‚ to visit friends‚ to study‚ to understand various cultures as well as for adventure and relaxation. Psychologists look upon youth travel as part of their transition to adulthood. Domestic youth travel is regarded as an extension of the education process familiarizing young people with their country. There is no widely accepted definition of the youth travel market segment. This lack
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Soc (2008) 45:260–266 DOI 10.1007/s12115-008-9082-8 SYMPOSIUM: THE CULTURE CULT Does Anthropology Still Exist? Bryan S. Turner Published online: 9 April 2008 # Springer Science + Business Media‚ LLC 2008 Abstract In response to Roger Sandall’s critical analysis‚ the problematic notion of culture in modern anthropology is examined in terms of cultural resistance to globalization. The example of McDonaldization is taken to be a potent instance of cultural globalization. Three conditions
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