DUCATI EMBA 2014 – 2016 Group Booetes Sweta Gupta Sven Henkes Paul Jäkel Thomas Lautenbach Ignacio Santiago Georgia Tirologou Page # 1 EMBA 2014 – 2016 BUS Group Booetes Ducati Case Introduction (How did Ducati become the second most profitable motorcycle maker in the world despite its small scale?) In the summer of 1996 Frederico Minoli was appointed as the CEO of Ducati in order to lead the company into a new era of profitability and to establish Ducati as a brand to contend with in the sports
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Ducati Case Analysis Table of Contents Executive Summary 2 Evaluation of Global Motorcycle Industry 3 Ducati’s Current Strategy 4 Recommendations and Specific Actions 7 Major Internal and External Risks 9 Exhibit 1: Porter’s Five Forces Diagram 11 Exhibit 2: Strategy Diamond Analysis 12 Exhibit 3: Projected Sales 13 Executive Summary As of year 2000‚ global motorcycle market is dominated by a handful of players. Japanese
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commercial market‚ has proven to be a winning strategy for Ducati. This case focuses on Ducati Corse‚ a subsidiary of Ducati Motor Holding S.p.A. that manages racing teams‚ bike development‚ promotions‚ and sponsorship areas of the company. Ducati Corse is a relatively small organization that encourages cross-departmental integration with its internal teams to achieve the best motorcycle design and racing outcomes as possible. Ducati started racing in the new MotoGP Circuit during the 2003 race
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the Ducati 1199 Panigale an eye catcher?” It is hard to stay on top of the superbike heap. The competition is fierce‚ and last week’s king of the track is this week’s had been. Enter the Ducati 1199 Panigale‚ a 180 horsepower two wheel rocket ship that is set to turn the superbike industry on its ear. How did this small manufacturer become the powerhouse it is today? For its well-known name in motorcycle racing‚ the company has rather unusual roots. Founded in 1926 by three brothers‚ Ducati began
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Executive Summary This study is to provide analysis of Ducati’s options to sustain its growth and continue to grow its margins. We have identified a number of key opportunities that would allow Ducati to meet both these goals. First through the use of SWOT analysis we identified where the company was vulnerable and where it had an opportunity to grow. The main items threatening Ducati’s sustainability is its economy of scale compared to its competitors‚ and small age gap of its riders.
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Creative Brief Client: Ducati Motor Brand: Multistrada 1200 Date: April 2010 Description: 1st Semester Campaign – New Brand Introduction What is The Brand? The Multistrada 1200 is a motorcycle manufactured by Ducati since 2010. The engine is a retuned version of the Testastretta from the 1198 superbike‚ now called the Testastretta 11° for its 11° valve overlap (reduced from 41°). All models include throttle by wire‚ selectable engine mapping (full power with sensitive or relaxed throttle
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This form can be used to organize your thoughts about a case. As you perform your analysis remain open to the fact that your interpretation of the facts may change and therefore you should constantly revisit your answers. Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus for your analysis. The type of case that this is an evaluation case. In this case‚ one of the major problems that will be the main focus is the simple fact that there have been
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licensed Social Worker in the state of Arkansas‚ and Texas later in life. My desire is to work strictly within the foster care system. I want to learn the art of Social Work‚ the “ins and outs” and the “dos and don’ts”. I then want to matriculate to then supervise the Social Workers. The reason I have chosen to work in that manner‚ is because I want to learn how other Social Workers think and act. I have heard many horrendous stories of how group home leaders work and mistreat the foster children.
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Case Study: Ducati Should Minoli seek to grow the business in 2001? Since Minoli took the position as CEO of Ducati in 1996‚ the business has grown and became extremely successful. He transformed a company that was once on the verge of going bankrupt into one of the most profitable motorcycle manufacturers in the world. The explosive growth‚ profitability‚ market share‚ and revenues prove Minoli truly is an expert in turnaround management. He set high goals for the company such as reaching 10%
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Ducati & TPG – A “Wild Ride” LBO Case Study December‚ 2010 Q1. The nature of the opportunity and the question of brand expansion 1.1 The situation of the target firm Positives: (1) The Ducati brand was world famous;(2) The product was great in terms of technology and quality and it had won the 1990‚ 1991‚ 1992‚ 1994‚ and 1995 World Superbike championships against strong competition;(3) Ducati’s product family was broad offering 15 models in four families based on seven different engines;(4)
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