Chuck Taylor All Stars (Place Paper) A.) Marketing Channel Converse uses a distribution channel when marketing the Chuck Taylor All Stars basketball shoes; they have two distribution centers in Ontario‚ California that uses an automation system to get the shoes into their reserved racks and shipped out to their destinations. These distribution centers handle both Converse and Hurley products as a multi-channel distribution in retail‚ wholesale‚ and e-commerce processing. Through this the company has
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strategy‚ and the overall marketing plan‚ is distribution—the method a business uses to get its product (or service) to the consumer. Here we look at intensive distribution and exclusive distribution. Although they are at opposite ends of the distribution spectrum‚ they will impact the company’s bottom line by using different approaches to market goods and services. Let’s look at nail polish to illustrate both methods. Essie uses intensive distribution to get its nail polish to the consumer. Their
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------------------------------------------------- International Business and Global Strategy: Nike Case Group 3A Question 1 1. The differences of business plan in develepod country vs emerging country | Developed country | Emerging Market | Price focus strategy | High price | Low-price | Manufacturing model | Using in line concept where products were designed for global export and not tied to the manufacturing region | Using local-for-local manufacturing concept or collaborate with
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Conflicts Channel conflict occurs whenever channel members have distinctly different opinions or perceptions about distribution channel affairs. If no interdependence exists‚ there would be no basis for conflict. Mutual dependence creates the basis for conflict 2 Types of Channel Conflict Horizontal Conflict – Occurs amongst similar firms at the same level in a distribution channel. Intertype – Occurs amongst different intermediaries at the same level in a channel. Differs from horizontal
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initially focus sales and distribution efforts in southern regions‚ consisting of Karnataka‚ TN‚ AP‚ and Kerala. You are required to design sales territories to cover the four southern states. Describe how do you go about your task? 3. Distribution in sales management(Group-3) Q.M/SMalhotra is a company making razorblades. They want to enter the market in Hyderabad and AP. Mr.Ramesh Kumar‚ their marketing manager‚ is one of the opinions that razor blades need selective distribution by a direct company
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External environment appraisal • Introduction and characteristics • Environmental sectors o Market o Technological o Supplier o Economic o Regulatory o Political o Socio cultural • Environmental scanning [pic] What is environment? ← It is the surroundings‚ external objects‚ influences or circumstances under which someone or something exists ← It is the aggregate of
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References: ❖ Retail Management. ❖ sales and Distribution. ❖ www.supplychain management.com ❖ www.google.co.in ❖ www.wikipedia.com ❖ www.hul.com [pic][pic][pic][pic][pic][pic][pic] [pic] [pic] Thank You [pic] [pic]
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residential and commercial garage doors. The company was planning a $12.6 million of sales goal for 2006‚ which represented a 36% increase in sales over projected 2005 year-end sales. Richard Hawly‚ director of sales and marketing‚ had to decide what distribution approach should be used to support the expanded sales goal. SWOT Analysis |Strengths |Weaknesses | |Experienced company
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threats of new entrants are less are:- * Access to distribution channels: Being distribution channel most important in the PC industry‚ it is prerequisite to have a strong distribution network which is difficult to built for the new entrants specially in initial stages of competitive market. Weak distribution networks mean goods are more expensive to move around and difficult to reach end customers. The expense of building a strong distribution network positively affects Computer Industry. *
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way to truly justify purchasing TWC is to weigh the other option available which is to start their own distribution company. If the cost of starting their own distribution company teamed with a higher cost to distribute the movies brings in a higher revenue than the cost of purchasing TWC teamed with distributing the movies at a lower cost than it would be better to start their own distribution company and vice versa. 4. In each of the following situations‚ why are firms likely to benefit from
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