Comme des Garçons Brands: A Cultural Perspective Lecturer: Jacob Östberg School of Business Stockholm University Individual take-home exam Anh Helge 3 June 2009 Introduction The current paper discusses how and why a particular brand functions as a cultural resource and how companies benefit from this brand functioning as a cultural resource. The brand selected for the discussion is the Japanese fashion line Comme des Garçons. The paper is divided into two parts. The first part defines
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Name: Brian Geurts Group: A Student number: 1049771 Date: 09/18/2013 Summary: “The social dimension of globalization: A review of the literature” – 2004 This literature review‚ written by Bernhard Gunter and Rolph van der Hoeven‚ considers the impact of economic globalization on wages and taxes‚ poverty‚ inequality‚ insecurity‚ child labour‚ gender and migration. The intention of the survey is to summarize recent significant articles and publications on the various social dimensions and to
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Tema 1. Introducción 2. Nacimiento y evolución de un nuevo concepto de restaurante 3. Descripción de la compañía 4. Valores 5. Estructura corporativa 6. Situación financiera 7. Estrategia de la compañía 8. Mapa del sistema de actividades 9. Competencia y capacidades clave 10. Cadena de valor de la compañía 11. Fortalezas y debilidades 12. Análisis de la industria 13. Macro fuerzas de la industria 14. Oportunidades y amenazas 15. Propuesta de estrategia(s) competitiva(s) 3 3 4 5 6 6 7 8 9 11
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DE LEON‚ AIRIELLE SALONGA‚ MARIA BEA ALLYZA 2OTA PURPOSE: The reason of use of this computer is for word processing. Through the use of this‚ the students will be able to accomplish school-related activities and do multi-tasking in completing the tasks. COMPONENTS AND PARTS OF THE CHOSEN COMPUTER: Equipments / Items Description and Features Price a. Processor: INTEL CELERON G1610 It covers all the basics at a very affordable price. The ideal combination
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5 Y 6 1) CADENA DE VALOR DE PORTER: Dentro de la cadena de valor distinguimos entre actividades principales o primarias y actividades de apoyo. Entre las actividades primarias más relevantes para esta empresa podemos citar: • Producción (operaciones): “La compañía fabrica bajo pedido”; “el sistema productivo es altamente flexible‚ lo que le permite la adaptación del producto a las especificaciones de los clientes”; “Respecto a la producción‚ la mayor parte de ella se realiza en Dinamarca
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KFC and the Global Fast-Food Industry in 2003-2004 Course: MGT 710 [pic] 1. Executive Summary This paper analyzes the market situation of the major U.S. fast-food firms in Latin America in 2004 from the perspective of the KFC Corporation. By analyzing political‚ economic‚ cultural‚ logistical‚ and competitive forces‚ a potential strategy for KFC to successfully establish a strong position in Central and South America is proposed. Through a thorough analysis‚ it was determined that KFC
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References: Ayers‚ A. (2004). The Architecture of Paris. London: Stuttgart Bony‚J Cedron‚ R. (2004). Notre Dame de Paris. Retrieved September 9th from http://www.elore.com/Gothic/History/Overview/paris.htm Coldstream‚ N Davidson‚ L and Ayre‚ E. (1999) The National Geographic Traveler: Paris. Washington‚ D.C.: National
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plan of Café de Coral. This report will have four major components namely marketing strategy‚ coordination of the marketing mix‚ action plan‚ and control. Under the marketing strategy are the four essential elements of the marketing mix such as product‚ pricing‚ place‚ and promotion‚ each of which will include a detailed discussion on the relevant strategies. Café de Coral is the leading fast food brand in Hong Kong. With its average of 300‚000 consumers being served daily‚ Café de Coral is undoubtedly
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HIV/AIDS Team: Joy Beckett – De Beer’s HIV/AIDS Manager‚ operations Tracey Peterson – directed the HIV/AIDS community programs Dr. Dudley Wang – CMO of De Beers Group Michelle Venketsamy – administrative assistant. Facts: 1. At the end of the 2005 De beers had a comprehensive HIV/AIDS Strategy covering all the aspects of the prevention‚ education‚ treatment and community involvement. 2. In 2005‚ mining amounted to 7.5% of country’s GDP‚ but by 2006 it dropped to 2.3% 3. According to PwC
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Christine de Pizan: c.1365-c.1430 1. Christine’s life shows a glimpse into the changing worldview in numerous ways. For one‚ she became educated as a child and continued her education throughout her life‚ she also was able to support her family as a single mother on her own by working independently‚ and he writings were symbolically revolved around women in such a way that they rebuked the negative teachings by most scholars. 2. As a girl‚ Christine had an unusual life because her father‚ who was
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