DUCATI EMBA 2014 – 2016 Group Booetes Sweta Gupta Sven Henkes Paul Jäkel Thomas Lautenbach Ignacio Santiago Georgia Tirologou Page # 1 EMBA 2014 – 2016 BUS Group Booetes Ducati Case Introduction (How did Ducati become the second most profitable motorcycle maker in the world despite its small scale?) In the summer of 1996 Frederico Minoli was appointed as the CEO of Ducati in order to lead the company into a new era of profitability and to establish Ducati as a brand to contend with in the sports
Premium Motorcycle Brand Marketing
Ducati Case Analysis Table of Contents Executive Summary 2 Evaluation of Global Motorcycle Industry 3 Ducati’s Current Strategy 4 Recommendations and Specific Actions 7 Major Internal and External Risks 9 Exhibit 1: Porter’s Five Forces Diagram 11 Exhibit 2: Strategy Diamond Analysis 12 Exhibit 3: Projected Sales 13 Executive Summary As of year 2000‚ global motorcycle market is dominated by a handful of players. Japanese
Premium Marketing Motorcycle
the Ducati 1199 Panigale an eye catcher?” It is hard to stay on top of the superbike heap. The competition is fierce‚ and last week’s king of the track is this week’s had been. Enter the Ducati 1199 Panigale‚ a 180 horsepower two wheel rocket ship that is set to turn the superbike industry on its ear. How did this small manufacturer become the powerhouse it is today? For its well-known name in motorcycle racing‚ the company has rather unusual roots. Founded in 1926 by three brothers‚ Ducati began
Premium Motorcycle Internal combustion engine
death? Many people have had many different ideas and opinions that can vary on the subject matter of dying and dying with dignity. Julia Nueberger‚ the author of book Dying Well says many people believe that “the good death is pain free” (Nueberger 2004). What I know about dealing with death is that many people fear what may come and of course the unknown. When faced with dying‚ many different emotions can come about that you would have never thought about before you had to face dying. Many people
Premium Euthanasia Life Death
Executive Summary This study is to provide analysis of Ducati’s options to sustain its growth and continue to grow its margins. We have identified a number of key opportunities that would allow Ducati to meet both these goals. First through the use of SWOT analysis we identified where the company was vulnerable and where it had an opportunity to grow. The main items threatening Ducati’s sustainability is its economy of scale compared to its competitors‚ and small age gap of its riders.
Premium Marketing Investment Motorcycle
University wits The University Wits were a group of late 16th century English playwrights who were educated at the universities (Oxford or Cambridge) and who became playwrights and popular secular writers. Prominent members of this group were Christopher Marlowe‚ Robert Greene‚ and Thomas Nashe from Cambridge‚ and John Lyly‚ Thomas Lodge‚ George Peele from Oxford. Thomas Kyd is also considered sometimes as one of the University Wits but Kyd did not read in any university. Nevertheless‚ the plays
Premium Christopher Marlowe Tudor people
Creative Brief Client: Ducati Motor Brand: Multistrada 1200 Date: April 2010 Description: 1st Semester Campaign – New Brand Introduction What is The Brand? The Multistrada 1200 is a motorcycle manufactured by Ducati since 2010. The engine is a retuned version of the Testastretta from the 1198 superbike‚ now called the Testastretta 11° for its 11° valve overlap (reduced from 41°). All models include throttle by wire‚ selectable engine mapping (full power with sensitive or relaxed throttle
Premium
WIT The film “Wit” shed light on events that sadly do occur in a hospital setting. Doctors‚ nurses‚ and other staff members in the midst of work‚ forget that their patients are human. In the beginning of the film‚ Vivian Bearing‚ a professor is diagnosed with stage four ovarian cancers which are metastasizing. (Later in the film Vivian admits she had not gone to the doctor in five years‚ that is contributory negligence on her part.) Her doctor‚ Dr. Kalekian‚ very coldly tells informs her of her
Premium Informed consent Selfishness Doctor
Sister Callista Roy’s Adaptation Model Abstract The following paper introduces the Roy Adaptation Model. The paper begins with describing the model and introduces Sister Callista Roy‚ the publisher. A background on the Roy nursing model is given in context to Sister Callista Roy’s education along with her credited influences that help to give rise to the model. The paper goes in detail to explain the components of the model including the four major concepts: humans as adaptive systems‚ environment
Premium Nursing
Stephenie Meyer is one of the most famous young adult authors. Her books have been praised for their exclusion of violence‚ drugs‚ and explicit sex. She was an avid reader from an early age; she cited frequently that her favorite two authors are Austin and Card. During an interview‚ she was asked the question “what do you think makes your writing attract the attention that it does?” she replied‚ “All I can guess is that when I write‚ I forget that it’s not real. I’m living the story‚ and I think
Premium Fiction Literature Writing