Ducati Q) How did Ducati become a profitable motorcycle maker despite its small scale? Before its takeover by the American private equity firm Texas Pacific Group (TPG)‚ Ducati went from being one of the top manufacturers of the high performance sport motorcycle industry to being on the verge of bankruptcy. TPG identified Ducati as a high end product with enormous potential for growth but realized that serious change was required if Ducati was to ever fulfill this potential. TPG decided to
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Federrico Minoli’s successful turnaround of Ducati was focused on brand creation which was supported by the reconfiguration of a number of activities ranging from increased efficiency in the production process to broadening its customer base. This turnaround can be attributed to two strategic changes that Ducati implemented; firstly Ducati increased its global reach and expanded its offerings within the sport segment and secondly it transformed itself from being a manufacturing company to an entertainment
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towards Ducati. As we know that Ducati is a motorcycle brand that specialized in the sports and racing motorbikes. Ducati has built a strong brand since 1990 and until today we still can see Ducati’s motorbike at Moto GP Racing and British Superbike Championship. The following SWOT analysis will provide more information towards Ducati’s strengths‚ weaknesses‚ opportunities‚ and threats from the other companies as well. Strengths 1. Technical Excellence: during this past 5 years‚ Ducati has invested
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Ducati: Taking on the Challenge On the first business day of January 2006‚ Federico Minoli pulled up and parked his Ducati Multistrada motorcycle in front of the Ducati headquarters in Bologna‚ Italy. As he looked up at the complex‚ which housed offices‚ the assembly factory and the Ducati museum‚ he reflected back on the company’s history. 2006 would mark several anniversaries: 80 years since Ducati was established to produce electronic radio equipment; 60 years since Ducati had been producing
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Margaret DeWitt Ducati Turnaround The turnaround success of Ducati was the direct result of Federico Minoli’s implementation of a differentiation strategy. As a company that was heading towards bankruptcy‚ Ducati was saved and revamped by Minoli’s specific vision for the company that were precisely presented in an extremely realistic manner. These goals for the company included double-digit growth for Ducati and equaling Harley-Davidson’s profit level. After reading the success of this turnaround
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DUCATI CASE 1) How would you characterize Ducati’s strategy in terms of the types of generic strategies described in the first reading above? Marketing made by * specialized magazines‚ perfect to educate buyers about the characteristics of the bikes * non specialized magazines * racing events Technology and R&D: Ducati was innovative thanks to its desmodromic valve system and L-twin engine. It used racing competition to develop technical solution and test materials
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Leanness means developing a value stream to eliminate all waste‚ including time‚ and to ensure a level schedule. Agility means using market knowledge and a virtual corporation to exploit profitable opportunities in a volatile marketplace. Leagile is the combination of the lean and agile paradigms within a total supply chain strategy by positioning the decoupling point so as to best suit the need for responding to a volatile demand downstream yet providing level scheduling upstream from the marketplace
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| Lean and Agile Supply Chain Strategies | Seminar in Business Economics | | 30-03-2012 | Table of Contents Introduction 2 Subject 2 Purpose 3 Problem Formulation 3 Definition of Concepts 4 Theory and Methodology 5 Limitations 6 Structure 6 Exploratory Analysis 7 Lean Supply Chain: Toyota Motor Corporation 7 Agile Supply Chain: Dell 9 Comparison of the Two Strategies 10 Leagile Supply Chain: Hennes & Mauritz 12 Discussion 15 Summary and Conclusion 17 List
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Supply Chain Management in the Textiles and Clothing Industry: Case of Four UK based Companies Introduction Textiles and apparel is a major sector for both the industrialised and the lesser developed economies‚ contributing both to wealth generation and employment. The sector represents a key part of employment in Europe‚ and world-wide‚ and in Europe alone employs in excess of two million people. Turnover for 2000 was Euro 198 billion. The European industry sector is dominated by large numbers of
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Issues/Challenges Today‚ Ducati is one of the most successful motorcycle companies in the world with a dramatic profit growth since 1996. Before its huge success‚ Ducati was one step away from facing bankruptcy. Ducati managed to overcome such an obstacle through strong innovation and culture. Today‚ Ducati is faced with another challenge that may bring fortune to the company if successfully managed. Ducati set a new goal‚ which is to sustain the explosive double-digit profit growth in the next decade
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