manufacturing industry so attractive? Ducati has found major success in the motorcycle industry with its stylish and performance driven vehicles. Although several competitors have decided to leave the industry‚ Ducati believes the industry to be attractive for several reasons. The fact that a Ducati product is a niche product works towards the company’s favor. As any niche product‚ the consumer’s are very particular about purchasing the Ducati brand and the Ducati brand only. This creates a set of consumers
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Business analysis of Ducati Motor Holding S.p.A. February 13‚ 2011 This analysis will focus on three famous motorcycle brands - Ducati‚ Honda and Yamaha which have been operating in the motorcycle business for decades. Competition in the industry is high and in order to succeed manufacturers have to manufacture premium quality motorcycles for the same target group. At first sight it might seem that the three brands are identical but a more detailed analysis indicates that there are significant
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Lean Manufacturing‚ 5S and Six Sigma Page 1 of 8 We’re big fans of lean manufacturing practices‚ 5S and Six Sigma based on the results we’ve seen in metal casting plants as well as in other manufacturing companies. If you are not embracing and implementing these concepts‚ chances are your company is not moving forward. If you are not continually improving you are moving backwards relative to your competitors. LEAN MANUFACTURING Lean manufacturing is the implementation of the concept
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proofing</OPTION1> <OPTION2>Iterative testing</OPTION2> <OPTION3>OA</OPTION3> <OPTION4>Early testing</OPTION4> <ANSWER>Mistake proofing</ANSWER> </Main> <Main> <QNo>2</QNo> <QUESTION> ______________ is the critical starting point of Lean thinking</QUESTION> <OPTION1>Project Value</OPTION1> <OPTION2>Customer Value</OPTION2> <OPTION3>Value Addition</OPTION3> <OPTION4>Program value </OPTION4> <ANSWER>Customer Value</ANSWER> </Main> <Main> <QNo>3</QNo>
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Analysis of External Environment of Ducati (Answer of Q. 2) In classical strategy literature‚ competitive advantage of a company is generally attributed to the management’s ability to position the company’s assets against some external context (Mintzberg et al‚ 2005 & Juga‚ 1999). This external context is referred (Porter‚ 2004) as external environment for a particular company. According to Johnson et al (2008:54)‚ the environment is what gives organisations their means of survival.” So‚ it is important
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commercial market‚ has proven to be a winning strategy for Ducati. This case focuses on Ducati Corse‚ a subsidiary of Ducati Motor Holding S.p.A. that manages racing teams‚ bike development‚ promotions‚ and sponsorship areas of the company. Ducati Corse is a relatively small organization that encourages cross-departmental integration with its internal teams to achieve the best motorcycle design and racing outcomes as possible. Ducati started racing in the new MotoGP Circuit during the 2003 race
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Harvard Business Case: Ducati Introduction After the introduction of Federico Minoli‚ Ducati has transformed from a company on the verge of bankruptcy into one of the most profitable motorcycle manufacturers in the world. But this is not enough for Minoli‚ who currently considers entering the Harley Davidson niche: introducing a Ducati cruiser. However‚ according to the analysis below – prepared using some basic strategic questions - this would not be a very wise
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Ducati is looking to continue to drive growth by taking market share from current competitor Harley Davison. The firm plans to attack the market niche of Harley Davison with the Ducati interpretation of its cruiser. This is a misguided way to drive sustainable growth in the long term. Harley Davison is a major American motorcycle manufacturer‚ and dominated the U.S. heavy weight motorcycle market. In 2000m Harley produced 204‚500 motorcycles a 15.5% increases over 1999. Relative to other major
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DUCATI EMBA 2014 – 2016 Group Booetes Sweta Gupta Sven Henkes Paul Jäkel Thomas Lautenbach Ignacio Santiago Georgia Tirologou Page # 1 EMBA 2014 – 2016 BUS Group Booetes Ducati Case Introduction (How did Ducati become the second most profitable motorcycle maker in the world despite its small scale?) In the summer of 1996 Frederico Minoli was appointed as the CEO of Ducati in order to lead the company into a new era of profitability and to establish Ducati as a brand to contend with in the sports
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THE LEAN HR/LEAN OD PARADIGM Definitions: Lean HR‚ Lean OD is about driving waste and duplication out of all HR and OD practices‚ processes and procedures – It is not a set of tools; it’s a paradigm rather then one single theory. A workplace culture; defined simplistically as how we do it around here and it will ultimately determine how far an organisation can go. A workplace culture can be formed in one of two ways. One is by piecemeal that is‚ bit by bit and usually in response to
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