Business analysis of Ducati Motor Holding S.p.A. February 13‚ 2011 This analysis will focus on three famous motorcycle brands - Ducati‚ Honda and Yamaha which have been operating in the motorcycle business for decades. Competition in the industry is high and in order to succeed manufacturers have to manufacture premium quality motorcycles for the same target group. At first sight it might seem that the three brands are identical but a more detailed analysis indicates that there are significant
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manufacturing industry so attractive? Ducati has found major success in the motorcycle industry with its stylish and performance driven vehicles. Although several competitors have decided to leave the industry‚ Ducati believes the industry to be attractive for several reasons. The fact that a Ducati product is a niche product works towards the company’s favor. As any niche product‚ the consumer’s are very particular about purchasing the Ducati brand and the Ducati brand only. This creates a set of consumers
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Ducati Corse: The Making of a Grand Prix Motorcyle Ducati Corse‚ a subsidiary of Ducati Motor Holding S.p.A‚ was responsible for managing the activities of the Ducati racing teams. Historically‚ Ducati had been the dominant force in the Superbike Circuit winning 13 titles since 1990. Until recently‚ Ducati was only part of the World Superbike series. But a recent rule by FIM (in 2001) permitting the use of 4-stroke engine in bikes as against 2-stroke engines‚ which was a mandate earlier (for MotoGP)
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Creative Brief Client: Ducati Motor Brand: Multistrada 1200 Date: April 2010 Description: 1st Semester Campaign – New Brand Introduction What is The Brand? The Multistrada 1200 is a motorcycle manufactured by Ducati since 2010. The engine is a retuned version of the Testastretta from the 1198 superbike‚ now called the Testastretta 11° for its 11° valve overlap (reduced from 41°). All models include throttle by wire‚ selectable engine mapping (full power with sensitive or relaxed throttle
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for the commercial market‚ has proven to be a winning strategy for Ducati. This case focuses on Ducati Corse‚ a subsidiary of Ducati Motor Holding S.p.A. that manages racing teams‚ bike development‚ promotions‚ and sponsorship areas of the company. Ducati Corse is a relatively small organization that encourages cross-departmental integration with its internal teams to achieve the best motorcycle design and racing outcomes as possible. Ducati started racing in the new MotoGP Circuit during the 2003
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Ducati: In Pursuit of Magic By: Hanmiao Li‚ Bohong Liu‚ Adam Loewer‚ Tianyue Shao‚ Yi Wei Ducati is a specialized manufacturer of racing and sport motorcycles based in Italy. In this case report‚ we will analyze Ducati’s competitive position through an opportunities and threats analysis‚ Porter’s Five Forces‚ a value and cost drivers analysis‚ as well as the VRIO framework. Opportunities/Threats One of the biggest opportunities in the motorcycle industry is the growth trend of 3.3% in unit
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Ducati Case Study Investindustrial Exits Ducati At the begining of 2012‚ Investindustrial openly introduced their intention to market their 76.7% stake in Ducati Motor Holding‚ an legendary Italian producer of sport performance motorcycles. The choice adopted a six-year turnaround throughout which Ducati came back to profitability and considerably broadened its products. Options Investindustrial ’s team had the next exit options IPO in Hong Kong Trade sale to an industry participant
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the Ducati 1199 Panigale an eye catcher?” It is hard to stay on top of the superbike heap. The competition is fierce‚ and last week’s king of the track is this week’s had been. Enter the Ducati 1199 Panigale‚ a 180 horsepower two wheel rocket ship that is set to turn the superbike industry on its ear. How did this small manufacturer become the powerhouse it is today? For its well-known name in motorcycle racing‚ the company has rather unusual roots. Founded in 1926 by three brothers‚ Ducati began
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2. How did Ducati become the second most profitable motorcycle maker in the world despite its small scale? Platform Approach: Ducati divided the bike into a small number of component and sub-component assemblies. A supplier was responsible for managing and delivering the component. The platform approach minimizes detailed‚ multi-step assembly processes. Consequently‚ fewer Ducati man-hours are needed to assemble a motorcycle. The assembly expertise of each component is concentrated at the supplier
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As the case mentioned‚ Ducati was experiencing a financial crisis before 1996. Just right before Ducati’s bankruptcy‚ Texas Pacific Group took over the company and appointed Minoli as the leader for the new management team. Despite having high tech motorcycles‚ Ducati suffered from lack of high quality reputation due to poor management and inefficient production. Under Minoli’s management‚ he successfully established Ducati’s core logic as a sports bike leading brand‚ and set company’s core goals
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