MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.0 Case Pacific Brands: Segmenting Australian Brassiere Consumers By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples
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Part 1HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded Cathay Pacific in Hong Kong. Both of them contributed HK$1 so that their new found airline could be registered. Even though at first it was based in Shanghai‚ both founders shifted to Hong Kong where they established Cathay Pacific. According to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by
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Pacific Brands is Australasia’s leading manufacturer and wholesaler of apparel and home and sporting consumer brands including Berlei‚ Bonds‚ Clarks‚ Dunlop‚ Everlast‚ Grosby‚ Holeproof‚ Hush Puppies‚ King Gee‚ Slazenger‚ Sleepmaker and Tontine. Pacific Brands has substantial scale with sale of $A1.5billion and 7000 employees‚ and was the second largest MBO completed in Australia at the time of completion. ‘Catalyst Investment Pty Ltd 2010 case study‚ Pacific Brands Nov 2001 to April 2004’ Globalisation
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I. Executive Summary Cebu Pacific is the reigning airline company in the Philippines. It is also one of the cheapest air transport around the world. It offers low fares all year-round which travellers take advantage. CEB allows everyone to experience many firsts in the industry‚ innovations such as the e-ticketing and internet booking through www.cebupacificair.com. Cebu Pacific has two major competitors in the Philippines namely: Philippine Airlines and Zest Air. PAL has the greatest
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Shift of US Maritime Priorities from Atlantic to Asia Pacific Region Implication for Pakistan INTRODUCTION It is important to note at the outset of this brief presentation on the key security challenges facing the United States in Asia‚ the implications of these challenges for the defense sector‚ and the prospects for regional cooperation‚ that President Obama’s remarkable November 2011 visit across the region should not obscure how much the United States continues to be also engaged elsewhere
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Texas Culture When the three of us decided to use Texas as our micro-culture‚ I thought it was a great idea. I am not a Texan‚ since by definition to be a Texan‚ you must have been born in Texas‚ no exceptions (http://www.texas-best.com)‚ but do consider myself an honorary Texan. My first experience with Texas was around 1983 when I visited the state. I was traveling quite extensively at that time and most of Texas was included in those travels. I had previously been in several other states
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Cathay Pacific 1. Strategically evaluation the airlines based on your choice using the SWOT analysis. SWOT are meaning of the Strengths‚ Weaknesses‚ Opportunities and Threats. First‚ we discuss the strengths of Cathay Pacific. Cathay Pacific established in 1946‚ it’s a long history experience base on Hong Kong. It is a large-scale international airline around the world‚ includes flights to Asia‚ Europe‚ Africa and USA. The services that this airline provides are passenger transport and cargo
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I’ve decided to base my Oral Presentation on “The Taxi Ride” (by P.E.R.) on the main character and on some of her characteristics. My presentation will try to focus on a sort of recapitulation of the reasons Helen Jones’ life appears to be significantly praiseworthy. Having so much to grief about‚ Helen’s behaviour was commendable since she was loving in all her roles (as a mother‚ as a wife‚ as a grandmother‚ as a housewife) and‚ despite her routinary life‚ she would not complain but keep her pains
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Chris Maccandless decided to leave his ordinary life and explore the wild .He just graduated with a bachelor and was planning to go to law school. He had a saving of 24000 dollars but gave it to charity .At the beginning of the movie we can see that he had problems with his parents. As the story evolved we understand what the issues were . In his book “Walden” Henry David Thoreau said that he wanted to live in the wild to “learn what it had to teach”‚ “to live deliberately” and “to
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PACIFIC THEATER 1 Japan was overcrowded and low on raw materials 1 Japan seeked to become an empire and that led to war 2 Japan attacked China and caused a strain on their resources.This caused them to look towards Southeast Asia. 3 In August 1940‚ American discovered Japan’s plan to attack southeast Asia and feared for their control over the Philippines and Guam 4 Roosevelt stopped oil shipments to Japan‚ so they decided to attack the U.S. by surprise. The US fleet in Hawaii was the main
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