Ducati is looking to continue to drive growth by taking market share from current competitor Harley Davison. The firm plans to attack the market niche of Harley Davison with the Ducati interpretation of its cruiser. This is a misguided way to drive sustainable growth in the long term. Harley Davison is a major American motorcycle manufacturer‚ and dominated the U.S. heavy weight motorcycle market. In 2000m Harley produced 204‚500 motorcycles a 15.5% increases over 1999. Relative to other major
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DUCATI EMBA 2014 – 2016 Group Booetes Sweta Gupta Sven Henkes Paul Jäkel Thomas Lautenbach Ignacio Santiago Georgia Tirologou Page # 1 EMBA 2014 – 2016 BUS Group Booetes Ducati Case Introduction (How did Ducati become the second most profitable motorcycle maker in the world despite its small scale?) In the summer of 1996 Frederico Minoli was appointed as the CEO of Ducati in order to lead the company into a new era of profitability and to establish Ducati as a brand to contend with in the sports
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Ducati Case Analysis Table of Contents Executive Summary 2 Evaluation of Global Motorcycle Industry 3 Ducati’s Current Strategy 4 Recommendations and Specific Actions 7 Major Internal and External Risks 9 Exhibit 1: Porter’s Five Forces Diagram 11 Exhibit 2: Strategy Diamond Analysis 12 Exhibit 3: Projected Sales 13 Executive Summary As of year 2000‚ global motorcycle market is dominated by a handful of players. Japanese
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commercial market‚ has proven to be a winning strategy for Ducati. This case focuses on Ducati Corse‚ a subsidiary of Ducati Motor Holding S.p.A. that manages racing teams‚ bike development‚ promotions‚ and sponsorship areas of the company. Ducati Corse is a relatively small organization that encourages cross-departmental integration with its internal teams to achieve the best motorcycle design and racing outcomes as possible. Ducati started racing in the new MotoGP Circuit during the 2003 race
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Thoma Bravo – Citect Corporation (HBS 9-209-022) Study Questions 1. Do you think TB or Schneider would create more value as the owner of Citect? 2. TB would assume what risks if they are the winning bidder? 3. Should TB continue to bid on Citect and at what price? Are the expected ROIs and IRRs to TB sufficient at your revised bid amount? (* note: a detailed evaluation model will be constructed during the class session *) Study Questions 1. Is Newell just another conglomerate? How
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Ducati Ducati is a professional motorcycle manufacturer‚ especially in producing sport motorcycles. Ducati had been transformed from a company on the verge of bankruptcy into one of the most profitable motorcycle manufacturer by Federico Minoli. At the end of April‚ 2001‚ Ducati had gained a market share of 7% in the sport bike segment while Industry analysts agreed the company had an excellent growth potential in the following years. However‚ by ensuring the company’s profitable double-digit growth
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Strategic Management Summer 2013 Dr. Daniel Tzabbar Ducati Case Analysis Instructions: 1. Prepare a 20 min presentation discussing: a. Is the motorcycle industry attractive? If so why b. What is Ducati’s current strategy? Be specific and explain your position. c. What characteristics of Ducati’s business influenced its success? (Hint: what is the fundamental economic logic of Minoli’s turnaround? What determines willingness to pay? What determines relative cost position
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Case: Land Securities Group (A): Choosing Cost or Fair Value on Adoption of IFRS Case Number: 9-105-014 Topic: Financial Reporting and Control Description: A U.K. real estate firm‚ required to adopt international accounting standards (IAS) by 2005‚ must change the reporting of its primary asset (investment property) from the revaluation model under U.K. GAAP to either the cost or fair-value model under IAS. This would have a number of effects on European investment property firms‚ including
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Federrico Minoli’s successful turnaround of Ducati was focused on brand creation which was supported by the reconfiguration of a number of activities ranging from increased efficiency in the production process to broadening its customer base. This turnaround can be attributed to two strategic changes that Ducati implemented; firstly Ducati increased its global reach and expanded its offerings within the sport segment and secondly it transformed itself from being a manufacturing company to an entertainment
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Memorandum Subject: Ducati: In Pursuit of Magic (A) Date: Feb. 19th 2013 Ducati is one of the premium motorcycle producers specializing in sport segment superbike from Italy. The company experienced booming in sales and reputation in 1996-2001. This boost had attracted Texas Pacific Group to pursue controlling interest in the company for higher expected future return. The economic boom somehow masked the mistakes made by Ducati during the period. When sales started to decline during 2002-2005
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