Indonesian Phenomenal Halal Cosmetic by: NEEDS‚ WANT & DEMAND “Islamic Branding is one of the next big global growth opportunities – the Halal market alone is worth USD 2.1 trillion annually ” NEEDS‚ WANT & DEMAND Where do most Moslem Live? •52.5% of the population in above countries is under 24 years old. •Together‚ Muslim youth account for 11% of the world’s population. Sumber: Research Ogilvy Noor‚ Tahun 2009 NEEDS‚ WANT & DEMAND Indonesia demography based on religion Sumber: Sensus BPS
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billion in long term debt 3. Higher prices relative to competition 4. Competitors have greater marketing and financial resources 5. Poor brand image Opportunities 1. Growth potential for the eye makeup market 2. Demand for cosmetics normally remain constant during tough economic times 3. Growing trend of “green” beauty products 4. Sales opportunities on the Internet 5. Increase brand image through TV ads using celebrities Threats 1. Rising operating
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Lime Crime is an independent cosmetics enterprise that sells and creates cosmetic makeup products which include lipstick‚ eyeliner‚ nail polish and eyeshadow combinations. They also take great satisfaction in advertising the complete collection certified cruelty-free. Lime Crime‚ began in 2008 and is recognized for its unique and hard to find cosmetic shades. It was developed by a former model named Doe Deere. Doe who’s a cosmetics and fashion enthusiast was aware that women would love something
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range of cosmetics Elmiplant. Elmiplant constantly looking for what nature provides better natural extracts combine to create safe and effective cosmetic products for all skin types. Skin health is the main concern‚ so their formulas do not contain parabens. Furthermore‚ all products are dermatologically tested to prove compatibility with the skin‚ and reported effects of each product. The Elmiplant company has a website you can visit at http://www.elmiplant.ro/ WHAT ARE COSMETICS? Cosmetics (also
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outside of the United States making up 43% of sales in 2006. Their product categories include skin care‚ cosmetics‚ personal care fragrance and professional products. Some of the companies most recognized brands are‚ Revlon‚ Ultima II‚ ColorStay‚ Almay‚ Charlie‚ Flex‚ Mitchum‚ Jean Nate’ and Color Silk. REVLON‚ INC. MISSION STATEMENT: “Revlon’s long-term mission is to emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young‚ trendy women‚ healthy conscious
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Face Powder is basically Johnson’s Baby Powder with several variations in the feature and is being positioned differently. II. Alternatives: 1) Johnson’s Face Powder as Toiletry+Cosmetic (J&J’s marketing strategy) + Product (Face powder in a “compact” with puffs that bear gold lettering) appeals as cosmetic to young adults‚ giving them a sense of a grown-up + Price is not too expensive compared to other face powder compacts sold in department stores + Distribution channel (supermarket)
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particular market it needs to balance the capabilities and assets of the company with opportunities outside the internal environment of the business. This is a marketing report‚ which will examine and analyse possibility for the French based chain of cosmetic stores called Sephora to enter UK market. The first part of the report will give a brief overview of the company‚ which will then be followed by Macro- Environmental Trend analysis of the market. This will be done by means of the application of
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a short span of the last five-six years‚ the use of cosmetics by Indian consumers has increased significantly with moreand more women and men taking greater interest in personalgrooming‚ increasing disposable incomes‚ changing life styles‚influence of satellite television and greater product choice andavailability. With the demand for cosmetics on the rise and theopening up of the market to foreign companies‚ many of the world’spopular cosmetics brands entered the Indian market in the early andmid-nineties
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Estee Lauder 2011 Case Study 1. Case Abstract This case study is about the cosmetics industry. The Estee Lauder Companies Inc. (Estee Lauder or "the company") is a globally recognized manufacturer and marketer of makeup‚ skin care‚ fragrances and hair care products. The company operates in the Americas‚ Europe‚ the Middle East and Africa‚ and Asia Pacific. It is headquartered in New York City‚ New York and employed about 32‚300 people as of June 30‚ 2011. The company recorded revenues of $8‚810
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by 10% As there are more and more foreign new cosmetics and skincare brands enter the local market‚ especially the cosmetics brands from Korea are continued to get in. As a result there is a keen competition among brands. In addition‚ as there are a lot of brands for customers to choose from‚ so that this is difficult to keep them loyal and it makes customers easily to dilute the brand. So there is a need to stronger the brand image from the cosmetics market. Nowadays‚ women are independent
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