well known cosmetic brand in Korea. The vibrant pop colors of 3CE lipsticks has been regularly featured in many Korea dramas such as the most current and talked about‚ My Love From The Star‚ featuring actresses‚ Gianna Jun and Yoo In-Na. We have come out with many different ways to bring about brand awareness with launching of the new store in Singapore. We will be having the 3CE prelaunch VIP party at the store. I.T group has collaborated with Stylenanda to bring in their cosmetic line to Singapore
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Before the facial cosmetics‚ L’Oreal was known as a hair-colorformula developed by French chemist Eugene Schueller in 1907. It was then known as"Aureole". Schueller formulated and manufactured his own productswhich were sold to Parisian hairdressers. It was only in 1909 that Schuellerregistered his company as "Societe Francaise de Teintures Inoffensives pour Cheveus‚"the future L’Oreal. Scheuller began exporting his products‚ which was then limited to hair-coloring products. There were 3 chemists
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1. REVLON INC. EXISTING VISION AND MISSION Vision Provide glamour‚ excitement and innovation to consumers through high-quality products at affordable prices Mission To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women‚ health-conscious women (skin care)‚ and older women with its variety of brands 2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC. Vision To be wellknown and accepted as the high value
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EUROPEAN FRAGRANCE AND COSMETIC MASTER (EFCM) Created in 2001‚ the European Fragrance and Cosmetic Master (EFCM) is a two-year university diploma in partnership with the University of Versailles Saint-Quentin and the University of Padova in Italy. The aim of this course is to enable students to obtain managerial positions in the industry‚ in an international and multicultural environment‚ having acquired a real technical expertise in perfumery and cosmetic products. The strong points of EFCM
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Executive Summary In the midst of China cropping up as a hidden dragon‚ every firm that plans on foreign expansion is tempted into penetrating China out of all the optimization competitive advantages provided. Being one of them‚ SaSa‚ a listed well-know cosmetic chain store that stands alone in Hong Kong‚ has already taken action. Our report is to analyze SaSa’s business expansion in China. The background part reveals how SaSa has been turned around‚ originating as a small open-shelf retailer and her development
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No. | Content | Pages | 1 | Brief Introduction of Avon Product Inc. | 2-4 | 2. | Situational Analysis A. General External Environment [PEST] 1. Political/Legal 2. Economic 3. Social-cultural 4. Technological B. SWOT Analysis * Strenght * Weakness * Opportunity * Threats C. Industry AnalysisThreat of New EntrantsBargaining Power of SuppliersBargaining Power of BuyersProduct SubsitutesIntensity of Rivalry among Competitors D. Matrix Used 1. Internal Factor Evaluation
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more than 500 brands‚ including The Body Shop‚ Maybelline‚ Biotherm‚ Cacharel‚ Giorgio Armani Perfumes & Cosmetics‚ Vichy‚ and Ralph Lauren Fragrances. While the company started off with solely producing hair products‚ it now offers thousands of different products around the world‚ varying from make-up to perfumes to skin and hair care products‚ making it the leader in the global cosmetics market. Current status The firm’s total revenues accounted for 19.5 billion dollars in 2010‚ with net profits
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in a lot of cosmetic products that you use on a daily basis‚ for example - soaps‚ shower gels‚ deodorants‚ makeup‚ etc. As stated by FDA‚ "Parabens are a family of related chemicals that are commonly used as preservatives in cosmetic products. Preservatives may be used in cosmetics to prevent the growth of harmful bacteria and mold‚ in order to protect both the products and consumers."
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The Chemical Make Up of Makeup The cosmetic industry in America today is one that makes about $20 billion dollars a year and in 1996‚ according to Shannon Dortch in “Women at the Cosmetics Counter”‚ nearly 88% of women aged 18-24 were using some type of makeup every single day. Many women‚ though‚ are unaware of how makeup is made and the ingredients applied for color‚ thickness‚ and moisture. Most cosmetics contain a mixture of some of the following substances. Water‚ emulsifiers‚ preservatives
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the company. L ’Oreal Group is the world ’s largest cosmetics and beauty company (L’Oreal Group 2013)‚ and it headquartered in Paris‚ France. L ’Oreal was founded by a young chemist with an entrepreneurial spirit called Eugene Schueller(L’Oreal Group 2013). The company got its start in the hair-colour business‚ its founder developed a hair dye formula called Aureale(L’Oreal Group 2013). The group ’s mission is to provide the best in cosmetics innovation to women and men around the world with respect
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