Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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Calculate WACC using book values: The weight of debt is calculated by adding the current portion of long-term debt‚ notes payable and long-term debt‚ and dividing it by the sum of debt and equity. $5.4 + 855.3 + 435.9 = $1‚296.6 $1‚296.6 / (1‚296.6 + 3‚494.5) = .27 = 27% The weight of equity is calculated by dividing the total shareholder equity by the sum of debt and equity. $3‚494.5 / (1‚296.6 + 3‚494.5) = .73 = 73% Cost of Debt To find the cost of debt I subtracted the tax savings from
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its cash flow therefore it is a way to; a) Evaluate the Investment Decision b) Decide on a debt policy c) Appraise the performance of top managers 2) Compute the corporate WACC. Be sure to state all your assumptions to get the various inputs to the WACC. r_e=r_f+ β(EMRP) WACC= r_e (E/V)+ r_d (D/V)(1-t) E=Midland’s Equity Market Value D=Midland’s Net Debt (E/V)= Weight for the cost of equity (D/V)= Weight for the cost of V (E+D)= Midland’s total Market Value
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The City Manager‚ Chris Freeland‚ states that‚ “this solely a decision between Dunkin’ Donuts and the property owners.” In this case‚ the government were the bystanders. The government did not get involved with the contract between businesses. Chris Freeland told the Los Angeles Times reporter‚ Steve Lopez‚ that the city only wants to promote the available space for other businesses and did not intent to have Dunkin’ Donuts in the same shopping center as the Rainbow Donuts. However‚ Steve Herfert
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The Debt/Equity ratio is another important indicator of Dunkin Donuts’ financial standing. In equation form‚ the Debt/Equity = Total Liabilities/(Total Assets – Total Liabilities). Debt/equity ratio is able to indicate all of its debt obligations of the next year with its current resources. In general‚ a high debt-to-equity ratio indicates that a company may not be able to generate enough cash to satisfy its debt obligations. However‚ a low debt-to-equity ratio may also indicate that a company is
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field research on Starbucks and Dunkin Donuts. Dunkin Donuts and Starbucks are more or less similar in the fact that they are both known for selling coffee along with other products. They both offer various types of coffee‚ iced and hot drinks‚ sandwiches‚ other food products available‚ and miscellaneous merchandise. Starbucks is more on the expensive side compared to Dunkin Donuts. Furthermore‚ Dunkin Donuts cup sizing is larger than Starbucks; in that at Dunkin Donuts the cup gives the customer
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Starbucks Brand Audit Starbucks - Brand Audit Ranking as the 96th in Interbrand’s Top 100 Brands of 2011 list with its $3.6 million brand value‚ Starbucks is one of the most successful and highly recognized brands. In order to understand more about the underlying strategies that brings this success‚ we analyzed the brand focusing on its brand inventory‚ brand positioning‚ marketing strategy‚ consumer perceptions and competitors. Finally‚ we evaluated Starbucks’ strengths and improvement areas
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Case Study 4: Dunkin’ Donuts: Betting Dollars on Donuts Dunkin’ Donuts has a history of offering simple and straightforward morning snacks which has given it its competitive advantage. They are one of the world’s largest Coffee and baked goods chain. Dunkin Donuts is working to grow in all directions. They now have almost 6‚400 outlets‚ with most of them being in the northwest‚ they are looking to pop up on every corner throughout the rest of the country. The shops are not only found in the
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Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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