KRISPY KREME DOUGHNUTS CASE STUDY CASE OVERVIEW The case depicts KRISPY KREME ’s franchise system growth and decline as a lesson to entrepreneurs running a company as a franchisor. KRISPY KREME‚ one of the successful companies in the food-service industry‚ began as a single doughnut shop in the early 20ths. The rapid expansion of its business scale made the corporation suffer its first economic crisis by the early 1980s. A group of franchisees later took charge of the heavily-debt company bringing
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J.CO DONUTS & COFFE DISTRIBUTION CASE STUDY I. Viewpoint The viewpoint will be on the said company’s retail customers. Walk-in customer as well as the loyal customer of the store. II. Time Context The donuts may be good but service has been deteriorating over the past months‚ year 2013-2014. III. Short Historical Background The Company is a premium‚ lifestyle café brand founded in Indonesia has now come to the shore of the Philippines. It is a lifestyle café retailer specializing in donuts
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to get hungry. The Crazy Mini-Donuts was inspired because of the cravenness of the Filipino for desserts. Fresh‚ Hot Mini-Doughnuts is always been a popular food item at malls‚ fairs and many other outdoor seasonal events. Usual doughnuts has it’s filling inside but we came up into the idea of innovating usual doughnuts into modern version by it’s different flavors like cappuccino‚ cookies and cream‚ double Dutch‚ rocky road‚ etc. Another edge of Crazy Mini-Donut is that we include the idea of
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J.Co Donuts So nutty‚ so yummy: Alcapone is the best-selling donut variant at J.Co Donuts and Coffee.J.Co Donuts is now open at SM Megamall. Sixty-five years after his death‚ America’s best-known gangster Al Capone is hogging the headlines once again‚ but this time on a sweet note as he was resurrected in the form of a donut! Made from soft‚ light dough topped with Belgian white chocolate and almond slivers‚ this ring donut is heaven in every bite. A signature concoction of J.Co Donuts and Coffee
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KRISPY KREME DOUGHNUTS‚ INC. As the millennium began‚ the future for Krispy Kreme Doughnuts‚ Inc.‚ smelled sweet. Not only could the company boast iconic status and a nearly cultlike following‚ it had quickly become a darling of Wall Street. Less than a year after its initial public offering‚ in April 2000‚ Krispy Kreme shares were selling for 62 times earnings and‚ by 2003‚ Fortune magazine had dubbed the company "the hottest brand in America." With ambitious plans to open 500 doughnut shops over
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to customers entering its stores or using its drive-through windows‚ Krispy Kreme also uses its outlets as factories that additionally distribute fresh doughnuts for sale at convenience stores and supermarkets.
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is the preference in the variables of a donut café which drives customers to go to donut cafés. The main variables being analyzed are: product‚ price‚ situation in the café‚ and service. These main variables are divided into some sub variables. (Refer to figure 2.1) Figure 2.1 The Research Variables and Sub variables From the data of the research‚ it is concluded that the most important variable that trigger the customers to go to donut cafés is firstly product‚ followed by price
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Dot’s Donut Shop Despite its location‚ Dots Donut Shop was about to get famous. People were opening up to run into the shop‚ just to get some of their delicious desserts. One day girl that was eleven years old walked into the shop. Bob‚ the manager‚ of “Dots Donut Shop” told him that her name was Sandy. After‚ Sandy told Bob about her descendants‚ she also told the manager about how much she loved the food they have. So‚ Sandy thanked him for opening the shop‚ so that her family can eat at a place
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Krispy Krème Doughnuts Objective: To develop an investment recommendation for Krispy Krème Doughnuts and conclude whether they should go ahead with their on going expansion strategy or not. To achieve this objective‚ historical financial statements will have to be analyzed and an assessment of the future financial health of the firm be made. Based on the case‚ it is evident that Krispy Krème Doughnuts opened to the public with a boom‚ with its share prices rising form $5.5 to $9.25 in just one
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DSM 303 - Marketing Research Case Study 2012 Contents Executive Summary....................................................................................................................................... 2 Section 1: Introduction to Krispy Kreme Doughnut‚ Inc. ............................................................................. 2 Section 2: Development of Research Questions‚ Objectives and Hypotheses. ............................................ 4 Section 3: Research Methodology
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