KRISPY KREME Marketing Problem/Executive Summary This presentation will analyze the current market situation‚ identify possible opportunities and threats and recommend strategic actions for Krispy Kreme Australia. Methods of analysis include SWOT analysis‚ product life cycle curve‚ porters five forces and environmental‚ competitor and consumer analysis. For these we have used information from text books‚ websites and online news websites. From our analysis we have found Krispy Kreme Australia
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on a lot of things. When I turned 16 I got my first job at a Dunkin Donuts. I worked there for a year and half. It was a good first job‚ but also the worst. My morning routine consisted of waking up at 4 in the morning to open in store at 5. Make the coffee and teas‚ set up the donut case and get everything ready for the morning rush. Before I got this job I expected it would be cake. I mean‚ how hard is it to brew coffee and sell donuts? it was not very hard in my opinion. Although‚ I wasn’t expecting
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Background of the case. KrispyKreme is a doughnut company founded on July 13‚ 1937. Krispy Kreme’s founder Vernon Rudolph and his uncle purchased Joseph LeBeouf’s donut shop on Broad Street in Paducah Kentucky along with a secret recipe for yeast-raised doughnuts in 1933 acquired from a New Orleans French Chef. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The Krispy Kreme logo was designed by Benny Dinkins‚ a local architect. A HOLE IN
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The two advertisements from Dunkin’ Donuts and Costa Coffee have done its job effectively as the official promotion for the companies’ website. For starters‚ they all show their products appealingly. Dunkin captures image of their fresh coffee being poured while Costa attracts attention using the classy latte arts. Secondly‚ their points are cleared and concise. Dunkin’ uses slides that talk about different aspects of their products‚ and Costa states their points in a short‚ quick description. The
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Krispy Kreme Submitted by: Group 2 September 20‚ 2010 FACTS OF THE CASE * Krispy Kreme – founded by Vernon Rudolph in Winston-Salem‚ North Carolina in 1937. He started his business venture by selling donuts to other stores. In the 1990s‚ the company grew rapidly to a national phenomenon with 366 stores in 44 states and eventually bought Montana Mills Bread. The business encountered problems and incurred big financial losses in 2004 which made them sell Montana Mills Bread in 2004 also at
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Overview of Donut Factory Donut Factory is based in Singapore. We specialize not only in gourmet donuts made from our proprietary recipe‚ but also in meals‚ snacks and an extensive array of beverages. We opened our first ’theatre style’‚ take-away outlet in December 2006 and were blown away by the fantastic response we received from our customers starting day one. Since then‚ we continuously push ourselves to offer an innovative array of products at our take-away outlets and our contemporary
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Accountancy/ AC4A/ MW/ 1:00-2:30pm ACCTG406 Strategic Management CASE STUDY: Krispy Kreme Doughnuts Determine whether you think KKD should expand globally‚ and if so‚ where and how fast‚ or should the firm be expanding further domestically? Suggest strategies for KKD which is trying to recover from several years of weak performance‚ especially as compared to rival Dunkin’ Donuts. ANALYSIS AND RECOMMENDATION Krispy Kreme Doughnuts should continue to expand globally. I think this would surely
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KRISPY KREME DOUGHNUTS Krispy Kreme Doughnuts‚ Inc. is a specialty retailer of doughnuts. The company ’s business owns and franchises Krispy Kreme doughnut stores‚ where it makes and sells over 20 varieties of doughnuts‚ including its signature Hot Original Glazed and nine other varieties. Each of its stores is a doughnut factory with the capacity to produce from 4‚000 dozen to over 10‚000 dozen doughnuts daily. The Company also sells in its stores drip coffee‚ other beverages‚ other bakery items
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Dunkin’ Donuts was first established in 1950‚ in Quincy‚ Massachusetts‚ by William Rosenberg. Over the years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5‚500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily! Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins‚ bagels and munchkins® donut hole treats. Their products are represented by
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BAB I LATAR BELAKANG Pada bagian Latar Belakang ini akan dijelaskan mengenai sejarah terbentuknya perusahaan dan profil dari perusahaan‚ serta produk-produk yang dihasilkan oleh perusahaan. 1.1 Sejarah dan Profil Perusahaan PT. J.CO Donuts and Coffee didirikan oleh Johnny Andrean yang sebelumnya terkenal sebagai pengusaha salon yang sukses. Tak kurang dari 168 jaringan salon dan 41 sekolah salon dimilikinya‚ namun insting sang penata rambut kemudian membawanya terjun ke bisnis makanan. Sejak
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