GOING TO MARKET Marketing mix and Strategies Used ADIVITYA SHARMA 80302130046 A044 COMPANY OVERVIEWMPANY * Pantaloon Retail (India) Limited
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is the preference in the variables of a donut café which drives customers to go to donut cafés. The main variables being analyzed are: product‚ price‚ situation in the café‚ and service. These main variables are divided into some sub variables. (Refer to figure 2.1) Figure 2.1 The Research Variables and Sub variables From the data of the research‚ it is concluded that the most important variable that trigger the customers to go to donut cafés is firstly product‚ followed by price
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TABLE OF CONTENTS Introduction 3 From Coco to Karl - A Legend lives on 3 The 6 P’s 8 Product 8 Price 10 Place 11 Promotion 12 People 13 Positioning 13 Benchmarking 16 SWOT-Analysis 19 Micro economical analysis 19 Macro economical analysis 22 Recommendations 24 Conclusion 25 INTRODUCTION Elegance‚ wealth‚ high class and originality; these are the first words which come to mind‚ when thinking of Chanel. We as a group decided to choose Chanel as our subject‚ because of several reasons and questions
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“In the beginning there were three. Three completely different people‚ with completely different ideologies on how to obtain a utopian society. They were known as the three P’s: Peace‚ Power‚ and Pain. Peace believed that through love and kindness‚ a utopian society could exist. Power believed that only through a ruling hand‚ and strict government a utopian society would be successful. Finally‚ Pain believed that only through hardships and suffering could one understand another‚ and with this bond
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usually have a difficult therapeutic routine which contains fluid and diet control‚ exercise plans‚ management of medications‚ diet and fluid restriction and weight control programs. According to the given scenario‚ Heart failure management in Mr. P’s case is complicated due to lack of enough support‚ poly pharmacy‚ depression‚ frequent hospitalization‚ financial problems and incompetent with dietary restrictions. Mr. P and his wife is depressed due to the worsening of his condition and overwhelmed
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Through effective and considered marketing‚ the value of a product or service is defined through a customer’s perceived value. This includes their subjective opinion of the associated benefits of the product or service compared to its retail cost. This perceived value is also considered relational as it is in direct comparison with their perception of competing products and services. Effective marketing considers 7 main categories; product‚ price‚ place‚ promotion‚ people‚ physical evidence and
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Miss P was in my office for counselling. Counselling is concerned with addressing and resolving issues‚ coping with crisis‚ making decisions‚ working through feelings and improving relationships with others. Skills associated with counselling is interpersonal communication which includes attention‚ active listening‚ observing and responding (Stanley‚ 2013; Aldridge and Rigby‚2001). She appeared really worried that she burst into tears when I asked the reason for her visit. I told her I will be glad
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GAC002 Assessment Event 4: Academic Reseacher Essay | The Fast Food Industry | | | Student’s Name: Alexandra Student ID: QING21632 Teacher: Lynken Ghose Due Date: August 27th 2012 Word Count: 1162 Word Count: 979 Student’s Name: Alexandra Student ID: QING21632 Teacher: Lynken Ghose Due Date: August 27th 2012 Word Count: 1162 Word Count: 979 Question: Define the idea of “fast food”. How has fast food affected the food industry in China? Has it become a more prevalent or less
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Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ services to create exchanges that satisfy individual and organizational goals. (Kotler‚ Keller‚ ‘05) Marketing is a societal process by which individuals and groups obtain what they need and want through creating‚ offering‚ and freely exchanging products and services of value with others. (Kotler) Marketing is getting the right product or service to the right people (target market)
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Dot’s Donut Shop Despite its location‚ Dots Donut Shop was about to get famous. People were opening up to run into the shop‚ just to get some of their delicious desserts. One day girl that was eleven years old walked into the shop. Bob‚ the manager‚ of “Dots Donut Shop” told him that her name was Sandy. After‚ Sandy told Bob about her descendants‚ she also told the manager about how much she loved the food they have. So‚ Sandy thanked him for opening the shop‚ so that her family can eat at a place
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