Week 6 MKC3220 Case Analysis Student ID: 22339647 Student Name: Leiyu Donna HUO Please watch the video case of Michel’s patisserie and answer the following question in written format (also prepare the answers to other questions listed on the tutorial agenda for tutorial discussion): What is your assessment of Michel’s initial launch into China? What would you have done differently? China has a tea-drinking culture‚ and tea has dominated for centuries. The coffee consumption in China is relatively
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Krispy Kreme Doughnuts Question 1: Analysts are predicting that Krispy Kreme will be able to perform highly effectively and continue to grow rapidly in the coming two years. Do you agree with their analysis? If so‚ why? If not‚ why not? Key factors underlying growth: 1. Brand based on high quality product‚ highly differentiated products‚ high-volume production 2. Fragmented (regional) competition with less brand recognition 3. Strong opportunities to extend network of stores geographically
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Gross margin is calculated by subtracting cost of goods sold from total sales divided by sales. The result‚ a percentage‚ is the amount a company is able to retain after incurring direct costs of production. Coffee retailer‚ Starbucks‚ has seen a steady rise in its gross margin over the last five fiscal years‚ from 56.29% in 2012 to 60.07% at the end of fiscal year 2016; rising roughly 1% each year‚ as seen in the chart below: Date Revenue (In millions) (Cost of Goods Sold) Result September 30‚
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Krispy Kreme Case Study To become a Krispy Kreme franchisee‚ an entrepreneur must have the dream of one day owning their own business‚ have a willingness to take risks‚ be able to recognize opportunities when they occur and be a naturally optimistic thinker who can use their time‚ capital‚ and talent to achieve success. To be considered for a Krispy Kreme franchise‚ entrepreneurs must have demonstrated a time standing history of success as a businessperson‚ to be willing to work as part of and
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These days consumers are more sensitive to issues dealing with food safety. There are many bacterias in food these days that people don’t even know about. For example: in 2009 salmonella had an outbreak by A man named Stewart Parnell. He shipped peanut butter with salmonella and‚ there were nine deaths linked to the company’s plant‚ which resulted in twenty eight years in prison for Parnell. In December Chipotle was served with a subpoena. In 2011 the FDA was signed into a law. Ever since then they
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Krispy Kreme SWOT Analysis STRENGHT * Strong Brand Name The Krispy Kreme is known because of its premium doughnuts‚ especially its original glazed doughnuts which is the firm’s most recognized product. * Superior Innovation The firms is continuously creating new doughnuts which. This would help the firm to maintain their name as the creator of premium doughnuts. This would also help to follow the changing preferences of customers. * Marketing Strategy The firm uses differentiation
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Starbucks is a well-known coffee company and coffee chain around the world. It was founded in Seattle‚ Washington‚ the US in 1971. Nowadays‚ it was stated that‚ in 2016‚ Starbucks operates internationally in 25‚085 locations (Satista‚ n.d.). Those include 116 branches in the UAE (Alshaya‚ n.d.). Furthermore‚ Starbucks has a number of subsidiaries‚ for example‚ Teavan‚ Tavo Tea and Evolution Fresh. Almost all the subsidiaries that Starbucks has are involved in the beverage industry. Starbucks has
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Since products are common topics of conversations‚ consumers frequently learn about new products from family members‚ friends and acquaintances. Indeed‚ research has shown that consumers often actively seek information from other individuals‚ as a favored information source‚ for both new products as well as new services.Therefore‚ for many consumers‚ information received directly from others‚ commonly referred to as word-of-mouth communication (WOM) is an important additional source of product information
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Visiting a local coffee shop‚ it was easy to relate dramaturgy to the scene. Opening the door‚ I was greeted by a fantastic scent of freshly ground coffee and sweet treats. Music played softly over the ceiling speakers. Workers were talking with each other in the back area‚ but when I walked to the counter they stopped and assumed their roles as cashier and barista. Aprons and hats with the company logo on them made up their costumes along with headsets and gloves for the barista. Props such as the
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A trip to the Alabama National Fair usually is an excursion that almost anyone looks forward to‚ no matter what their age may be. As my friends and I met up to head to the fair‚ we were all ecstatic concerning all the phenomenal fair food we planned to eat once we arrived. We all discussed the wonderful stuff we planned to accomplish when we arrived at the fair. My friends and I were thrilled regarding the multitude of astounding rides we planned to ride once we reached the fair. As we approached
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