_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest October 16 2012 11:06 _______________________________________________________________ Table of Contents 1. Restaurants Take Trip to Store --- Chains Tout Branded Products in Supermarket Aisles......................... 16 October 2012 ii 1 ProQuest Document 1 of 1 Restaurants Take Trip to Store --- Chains Tout
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Starbucks Brand Audit Starbucks - Brand Audit Ranking as the 96th in Interbrand’s Top 100 Brands of 2011 list with its $3.6 million brand value‚ Starbucks is one of the most successful and highly recognized brands. In order to understand more about the underlying strategies that brings this success‚ we analyzed the brand focusing on its brand inventory‚ brand positioning‚ marketing strategy‚ consumer perceptions and competitors. Finally‚ we evaluated Starbucks’ strengths and improvement areas
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The first day of research began on February 22nd in a public area outside of the CFE Arena‚ where we later decided to move into Dunkin Donuts to get a bite to eat. Before any of this‚ or any research research was conducted I wrote down my preconceived notions of my own conducting process regarding environment and workflow in the pre-writing table. I found that my previous assumptions regarding noise and distractions were correct. I work best in loud environments with lots of distraction which was
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and economically responsible ways. Main competitors of Starbucks Corporation include companies like Dunkin ’ Brands Group Inc. (DNKN)‚ McDonald’s Corporation (MCD)‚ and Keurig Green Mountain Inc. (GMCR). Dunkin’ Donuts is one of the companies most similar to Starbucks due to their being a market leader in the hot regular/decaf/flavored coffee‚ iced coffee‚ donut‚ bagel and muffin categories. Dunkin’ Brands Group Inc. also owns Baskin Robbins. Other companies such as McDonald’s Corporation and Keurig
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References: Baertlein‚ L. (2011). Dunkin ’ Brands shares soar in stock market debut. Retreived on July 28‚2011 from http://finance.yahoo.com/news/Dunkin-Brands-shares-soar-in-rb-569341018.html?x=0&.v=4 Clearstation: News Articles: MCD. (2011). Retreived on July 28‚ 2011 from http://clearstation.etrade.com/cgi-bin/bbs?post_id=9791840&Refer=http://clearstation
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1. Does BSB‚ Inc.‚ enjoy any competitive advantages or core competencies? BSB does enjoy of certain core competencies that help the company overcome the environmental changes. Workforce: BSBs workforce is a core competency because they were flexible when Renee Kershaw made the decision to expand the menu at the grill to include pizzas. The existing workforce was trained to make pizzas and work the new equipment. This allowed BSB to respond to her market needs found with the survey results in
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References: 3ZM. (2010). Dunkin ’ Donuts Hypothetical Marketing Strategy Case. Adam Antariksa‚ Y. (2012). Sample of SWOT Analysis : McDonald Reastaurant Case. StudyMarketing. camillemarier. (2011‚ 12 12). Livre Produit : Starbucks. Retrieved from Business clefs: http://businessclefs
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Retrieved March 6‚ 2011 From http://www.boston.com/business/articles/2009/06/18/mcdonalds_gains_ground_on_coffee_rivals_dunkin_starbucks/ 4. Franchise Clique‚ LLC. (Copyright 2011). Dunkin Donuts. Project‚ University of Houston‚ Victoria. Retrieved March 6‚ 2011 From http://www.franchiseclique.com/franchise/Dunkin%27-Donuts 5. MSN Money. (Copyright 2011). McDonalds. Project‚ University of Houston‚ Victoria. Retrieved March 6‚ 2011 From http://investing.money.msn.com/investments/company-report?symbol=mcd
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coffee one cup at a time rather than one pot at a time (Coffee.org‚ unknown). Today‚ GMCR has acquired and merged with several specialty coffee brewers and Keurig licenses the patents for creating single cup‚ or K-cup‚ coffee packages including Dunkin Donuts and Starbucks coffee (Dess‚ Lumpkin‚ Eisner‚ & McNamara‚ 2012). SWOT Analysis Strengths- Brand strength- Unique & large variety of products- Customer loyalty- Environmentally conscience‚ socially responsible- Innovative products and
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Supply and Demand‚ Markets‚ Prices and Price Setting Cirilo "Lee" E. Montano Trident University Microeconomics ECO201 Allison Kaminaga‚ Ph.D. December 10‚ 2012 Explain what happens to price and quantity of coffee when the following events occur: 1. An advertising campaign highlights scientific studies that find drinking coffee can help reduce weight gain. a. What do you think would happen? People will buy more coffee‚ drink more coffee‚ and research what coffee will help them lose
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