1. How does Dunkin’ Donuts build long-term customer relationships? To build strong‚ profitable‚ long-term customer relationships‚ Dunkin’s Donuts has developed marketing strategies and plans. The firm must determine how to best create value for its chosen target market. So‚ the firm should connect with his customers to establish and strengthen customer relationships. • Target Market: International coffee and donut retailer • Positioning: Dunkin’ Donuts serves its donuts or coffee for customers
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DUNKIN’ DONUTS HISTORY PHILOSOPHY:“Make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores.” This philosophy still holds true today and is the foundation that has enabled Dunkin’ Donuts to grow into the largest coffee and baked goods chain in the world. DUNKIN’ DONUTS FACT SHEET Founded in 1950‚ Dunkin’ Donuts is America’s favorite all-day‚ everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot
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infancy in the early 1950s. By the late 1980s‚ however‚ business format franchising had become a major force in retailing in the United States. Meanwhile‚ Dunkin’ Donuts had experienced similar growth. As of the end of 1987 there were 1‚478 Dunkin’ Donuts units in operation in its North American region‚ of which 1‚449 were franchised. Dunkin’ Donuts licensed an additional 191units throughout the rest of the world. By early 1988‚ however‚ deteriorating sales to capital ratios‚ stiffening competition
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Date: 02/06/10 Company Overview: Dunkin’ Donuts claims to be the world’s largest coffee and baked goods chain‚ serving 2.7 million customers per day at approximately 8‚800 stores in 31 countries which include approximately 6‚400 Dunkin’ Donuts locations throughout the USA. This figure compares with the 15‚011 stores of coffee chain Starbucks‚ whose baked goods are usually prepared out of shop. Most Dunkin’ Donuts stores are franchises. There are no Dunkin’ Donuts stores anywhere in the state of California
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Dunkin Donuts The ultimate success of a company depends on the people chosen to lead the company. That fact means that it is the organization’s goal to select the best quality managers and employees possible that will push the organization to its goal. The work environment is what will ultimately reflect the employee’s view of the organization. Dunkin Donuts’ team-oriented design has helped them climb the ranks as one of the leaders in the coffeehouse industry. Although the company is widely successful
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GLOBALIZATION AND ITS IMPACT ON DUNKIN’ DONUTS SUBMITTED TO: SUBMITTED BY: CESAR POLVOROSA JR. RAVNEET SIDHU
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MARKETING - BT10303 Presentation on Case Study Topic • Dunkin’s Donut Group of Member ➢ Yelly Yong (YE 2007 – 7735) ➢ Heather Dyi (YE 2007 – 7733) ➢ Intan Arniesa (YE 2007 - 7729 ➢ Patrick Laing (YE 2007 – 7731) ➢ Mohd Raed (YE 2007 - 6892) Date of submission: ➢ 13th Sept 2009 Lecturer Name ➢ Ms Grace Phang Introduction of Dunkin’ Donuts [pic] [pic] Dunkin’ Donut is a highly recognizable brand name. Its global presence
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Dunkin Donuts One of the major economic areas in north central Wisconsin is Wausau. The city is home of the most popular technical college. The love of coffee and ice cream brings the owner to open a Dunkin Donuts/Baskin Robbins near the college. Commercial space is available to build a facility‚ and the spot is right. The competition is a few fast food chains and two bakeries. The city has no Starbucks‚ but does have a Dairy Queen that is at the other side of town. The market structure is
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Dunkin’ Donuts – the birth of a new distribution and franchising concept Ruth A. Schmidt Acting Head of Department‚ Department of Retailing and Marketing‚ the Manchester Metropolitan University‚ Manchester‚ UK Brenda M. Oldfield Research Assistant in the Department of Retailing and Marketing‚ the Manchester Metropolitan University‚ Manchester‚ UK Dunkin’ Donuts is a global retailer of coffee and bakery products. The company is 99 per cent franchised and has used the franchising system as a route
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-Dunkin’ Donuts is the world’s leading baked goods and coffee chain‚ serving more than 3 million customers per day. Dunkin’ Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches and other baked goods. Dunkin donuts is a hundred percent franchised. Dunkin donuts requires that you have the qualifications to be considered as a franchise candidate. If you qualify‚ the next step would be the application. You would have to develop
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