Susan Carder MKT333 Section 1 10/11/2013 Starbucks vs. Dunkin’ Donuts 1. Describe the targeted segment(s) of each Starbucks and Dunkin’ Donuts. Starbucks - Consumers of Starbucks in cities or upscale suburban areas. - Main target market is men and women aged between 25 and 40 Dunkin’ Donuts - Very open appeal to the middle-class. -International coffee and donut retailer. 2. Discuss the competitive advantage of each Starbucks and Dunkin’ Donuts. Starbucks - They have managed to corner a large part
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on a lot of things. When I turned 16 I got my first job at a Dunkin Donuts. I worked there for a year and half. It was a good first job‚ but also the worst. My morning routine consisted of waking up at 4 in the morning to open in store at 5. Make the coffee and teas‚ set up the donut case and get everything ready for the morning rush. Before I got this job I expected it would be cake. I mean‚ how hard is it to brew coffee and sell donuts? it was not very hard in my opinion. Although‚ I wasn’t expecting
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goal is to own a Dunkin Donuts franchise. I also want to run the franchise‚ to deal with the day-to-day operations. I don’t want to just own it. With the experience and knowledge that I learned over my years working for Dunkin Donuts‚ I know that I will succeed as a franchisee. Dunkin Donuts was founded 65 years ago by a man named Bill Rosenberg. Five years after that he licensed his first franchise. Dunkin Donuts’ Parent company is Dunkinbrands.com. For 65 years‚ Dunkin Donuts has become the leader
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The two advertisements from Dunkin’ Donuts and Costa Coffee have done its job effectively as the official promotion for the companies’ website. For starters‚ they all show their products appealingly. Dunkin captures image of their fresh coffee being poured while Costa attracts attention using the classy latte arts. Secondly‚ their points are cleared and concise. Dunkin’ uses slides that talk about different aspects of their products‚ and Costa states their points in a short‚ quick description. The
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Describe the case: Economic development is defined as “the concerted efforts of government‚ business‚ and communities to promote economic growth‚ but also the overall economic and social well-being of people in a specific area.” (Chapter 8 Lecture). As stated on the Study website‚ Aaron Hill-the instructor‚ there are three categories for economic development. Those three categories are: “Government working on big economic objective; such as creating jobs. Programs that provide infrastructure and
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Dunkin’ Donuts Case 1- The coffee industry in which Dunkin’ Donuts and Starbucks are competing is highly competitive industry. The threats from new entry is high because there is no entry barriers‚ the threats from rivals is high because the main competitors are aggressive in trying to attract the customers even the small baking stores. However‚ Dunkin’ Donuts has a superior position because of its high quality products‚ the perception of being simple and easy to get‚ accessibility‚ and strong
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field research on Starbucks and Dunkin Donuts. Dunkin Donuts and Starbucks are more or less similar in the fact that they are both known for selling coffee along with other products. They both offer various types of coffee‚ iced and hot drinks‚ sandwiches‚ other food products available‚ and miscellaneous merchandise. Starbucks is more on the expensive side compared to Dunkin Donuts. Furthermore‚ Dunkin Donuts cup sizing is larger than Starbucks; in that at Dunkin Donuts the cup gives the customer more
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Dunkin Donuts For more than 50 years‚ Dunkin Donuts has offered customers throughout the Unites States and around the world a consistent experience – the same donuts‚ the same coffee‚ the same store décor – each time a customer drops in. Although the chain now offers iced coffee‚ breakfast sandwiches‚ smoothies‚ gourmet cookies‚ and Dunkin Dawgs in addition to the old standbys‚ devoted customers argue that it’s the coffee that sets Dunkin Donuts apart. To keep customers coming back‚ the chain
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The Debt/Equity ratio is another important indicator of Dunkin Donuts’ financial standing. In equation form‚ the Debt/Equity = Total Liabilities/(Total Assets – Total Liabilities). Debt/equity ratio is able to indicate all of its debt obligations of the next year with its current resources. In general‚ a high debt-to-equity ratio indicates that a company may not be able to generate enough cash to satisfy its debt obligations. However‚ a low debt-to-equity ratio may also indicate that a company is
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CASE FORMAT KRISPY KREME DOUGHNUTS‚ INC. --- 2004 1. Title Page a. Case title b. Group Members c. Class schedule d. Term and school year e. Date submitted 2. Content a. 1-page Case Summary b. Proposed Vision and Mission Statement for KKD c. External Audit --- EFE Matrix d. Competitors Analysis --- CPM e. Financial Ratio Analyses f. Internal Audit --- IFE Matrix aveA Case Study on Krispy Kreme Doughnuts‚ Inc A Case Study on Krispy Kreme Doughnuts‚ Inc ________________________________________
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