Marketing – Dunkin Donuts Situation Analysis • Company Dunkin’ Donuts is a doughnut franchise owned by a parent company‚ Dunkin’ Brands. Dunkin’ Donuts was founded in Quincy‚ Massachusetts by Bill Rosenberg in 1950. Dunkin’ Donuts has since been a staple of the snack food sector in the New England geographic market. Dunkin’ Donuts boasts quality doughnuts and pastries‚ as well as a delicious line of coffee and espresso blends. Today Dunkin’ Donuts dominates the snack food sector and is increasingly
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Dunkin Donuts SWOT Analysis STRENGTHS Dunkin’ Donuts is known for the large variety of doughnuts‚ flavors and other baked items. The strengths in inner matter of the product availability is the products of the company are available at more than 6‚590 outlets and franchises in more than 4‚815 alone in the Donuts has established a good reputation over the last five decades for brewing high quality United States of America. The Dunkin’ Donuts has expanded its operations in many countries of the world
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THE MARKET In the competitive world of the coffee industry — and any industry for that matter — it’s crucial for companies to have a clear understanding of what they do best‚ and where they can be the best. Dunkin’ Donuts has defined its strategic heartbeat as the everyday‚ easy coffee stop that inspires rituals that revive. In other words‚ Dunkin’ Donuts provides food and drink that’s fast‚ fresh‚ and affordable — for busy people‚ leading busy lives. These days there is an incredible interest across
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DUNKIN’ DONUTS FOUNDED: In 1950‚ Bill Rosenberg opened the first Dunkin’ Donuts shop in Quincy‚ Massachusetts. Dunkin’ Donuts licensed the first of many franchises in 1955. Dunkin’ Donuts is the world’s leading baked goods and coffee chain‚ serving more than 3 million customers per day. Dunkin’ Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches and other baked goods. A simple philosophy‚ "Make and serve the freshest‚ most
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Dunkin Donuts The ultimate success of a company depends on the people chosen to lead the company. That fact means that it is the organization’s goal to select the best quality managers and employees possible that will push the organization to its goal. The work environment is what will ultimately reflect the employee’s view of the organization. Dunkin Donuts’ team-oriented design has helped them climb the ranks as one of the leaders in the coffeehouse industry. Although the company is widely successful
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How does Dunkin’ Donuts build long-term customer relationships? To build strong‚ profitable‚ long-term customer relationships‚ Dunkin’s Donuts has developed marketing strategies and plans. The firm must determine how to best create value for its chosen target market. So‚ the firm should connect with his customers to establish and strengthen customer relationships. • Target Market: International coffee and donut retailer • Positioning: Dunkin’ Donuts serves its donuts or coffee for customers
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Dunkin Donuts One of the major economic areas in north central Wisconsin is Wausau. The city is home of the most popular technical college. The love of coffee and ice cream brings the owner to open a Dunkin Donuts/Baskin Robbins near the college. Commercial space is available to build a facility‚ and the spot is right. The competition is a few fast food chains and two bakeries. The city has no Starbucks‚ but does have a Dairy Queen that is at the other side of town. The market structure is
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Strategic Positioning of Dunkin’ Donuts February 18‚ 2008 Introduction: In the competitive world of the coffee industry‚ or any industry for that matter‚ it is essential for companies to have a clear understanding of what they do best‚ and where they can be the best. Dunkin’ Donuts is well known by generations and loved by a growing number of customers around the world. It was first established in 1950‚ in Quincy‚ Massachusetts‚ by William Rosenberg. Back then‚ William had a
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Rosenberg opened his first coffee-and-doughnut shop in Quincy‚ Massachusetts‚ in 1950. In 1995 he began licensing the right to imitate his retail operation to independent owner/operators‚ called franchisees. Business format franchising‚ as this type of cloning relationship came to be known‚ was in its infancy in the early 1950s. By the late 1980s‚ however‚ business format franchising had become a major force in retailing in the United States. Meanwhile‚ Dunkin’ Donuts had experienced similar growth
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GLOBALIZATION AND ITS IMPACT ON DUNKIN’ DONUTS SUBMITTED TO: SUBMITTED BY: CESAR POLVOROSA JR. RAVNEET SIDHU
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