2.0 Introduction TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock‚ Arkansas in 1981. The great-tasting‚ low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new product propelled the company to the forefront of franchising‚ and was the ‘first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept’ (Conlin 2001
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Internet Coffee Shop Marketing Plan JavaNet Internet Cafe Executive Summary 1.0 Executive Summary The goal of this marketing plan is to outline the strategies‚ tactics‚ and programs that will make the sales goals outlined in the JavaNet business plan a reality in the year 1999. JavaNet‚ unlike a typical cafe‚ provides a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods
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Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. Cold Stone Creamery ’s sales were now almost 75 percent of Baskin-Robbins
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Krispy Kreme Doughnuts In 1937‚ Krispy Kreme Doughnuts (KKD) was a successful privately business owned by Vernon Rudolph located at Winston-Salem‚ North Carolina. In 1982‚ a group of franchise bought back the company for $24 million‚ from Beatrice Food after Rudolph death in 1973. However‚ they start reintroduce the old recipe of doughnuts and their “Hot doughnuts now” system. In 1998 Scott Livengood became the new CEO‚ and by 2000 he took the company public‚ which led the company
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KRISPY KREME DOUGHNUTS SWOT ANALYSIS By: Asleah Jannen C. Samporna RESOURCE | STRENGTHS | WEAKNESSES | Money | | The proponent has weak financial conditions to sustain the firm’s project so they have to raise capital by initial public offering. | Materials | The company has no problem with regards to materials for they had already networks of suppliers of the needed raw materials. Mix manufacturing is critical in supporting the high quality of KKD. To ensure freshness‚ truckloads of the
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KRISPY KREME DOUGHNUTS CASE STUDY CASE OVERVIEW The case depicts KRISPY KREME ’s franchise system growth and decline as a lesson to entrepreneurs running a company as a franchisor. KRISPY KREME‚ one of the successful companies in the food-service industry‚ began as a single doughnut shop in the early 20ths. The rapid expansion of its business scale made the corporation suffer its first economic crisis by the early 1980s. A group of franchisees later took charge of the heavily-debt company bringing
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The Oster Total Prep 10-Cup Food Processor A Little Oster Story The history of Oster dates back to 1924 when a man simply wanted to market a little machine. John Oster and the handheld and operated hair clippers were a inseperable couple. Four years later‚ Oster introduced us to his baby - a new and improved model for grooming hair. It wasn’t long at all before The John Oster Manufacturing Company was leading the way for professionals in the industry. Nonetheless‚ it wouldn’t be until 1946
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Krispy Kreme Case Study To become a Krispy Kreme franchisee‚ an entrepreneur must have the dream of one day owning their own business‚ have a willingness to take risks‚ be able to recognize opportunities when they occur and be a naturally optimistic thinker who can use their time‚ capital‚ and talent to achieve success. To be considered for a Krispy Kreme franchise‚ entrepreneurs must have demonstrated a time standing history of success as a businessperson‚ to be willing to work as part of and
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Instead of investing in TV commercials‚ Krispy Kreme believes that its best marketing tools are its friendly employees “Everybody at the stores is a marketer‚” is the belief. Each employee undergoes training at Krispy Kreme University where‚ in addition to doughnut making‚ they are taught
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public swimming pools. Job creation and business retention; such as helping entrepreneurs get financing or networking with small businesses.” Rainbow Donuts‚ a mom and pop donut shop‚ is facing a crisis when the City Manager‚ Chris Freeland‚ announced
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