References: 3ZM. (2010). Dunkin ’ Donuts Hypothetical Marketing Strategy Case. Adam Antariksa‚ Y. (2012). Sample of SWOT Analysis : McDonald Reastaurant Case. StudyMarketing. camillemarier. (2011‚ 12 12). Livre Produit : Starbucks. Retrieved from Business clefs: http://businessclefs
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Retrieved March 6‚ 2011 From http://www.boston.com/business/articles/2009/06/18/mcdonalds_gains_ground_on_coffee_rivals_dunkin_starbucks/ 4. Franchise Clique‚ LLC. (Copyright 2011). Dunkin Donuts. Project‚ University of Houston‚ Victoria. Retrieved March 6‚ 2011 From http://www.franchiseclique.com/franchise/Dunkin%27-Donuts 5. MSN Money. (Copyright 2011). McDonalds. Project‚ University of Houston‚ Victoria. Retrieved March 6‚ 2011 From http://investing.money.msn.com/investments/company-report?symbol=mcd
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coffee one cup at a time rather than one pot at a time (Coffee.org‚ unknown). Today‚ GMCR has acquired and merged with several specialty coffee brewers and Keurig licenses the patents for creating single cup‚ or K-cup‚ coffee packages including Dunkin Donuts and Starbucks coffee (Dess‚ Lumpkin‚ Eisner‚ & McNamara‚ 2012). SWOT Analysis Strengths- Brand strength- Unique & large variety of products- Customer loyalty- Environmentally conscience‚ socially responsible- Innovative products and
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Supply and Demand‚ Markets‚ Prices and Price Setting Cirilo "Lee" E. Montano Trident University Microeconomics ECO201 Allison Kaminaga‚ Ph.D. December 10‚ 2012 Explain what happens to price and quantity of coffee when the following events occur: 1. An advertising campaign highlights scientific studies that find drinking coffee can help reduce weight gain. a. What do you think would happen? People will buy more coffee‚ drink more coffee‚ and research what coffee will help them lose
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Table of Contents I. Title Page II. Table of Contents III. Executive Summary IV. Situation Analysis A. Environment 1. Economic Conditions and Trends 2. Cultural and Social Values and Trends 3. Political and Legal Issues 4. Summary of Environmental opportunities and threats B. Industry 1. Classification and Definition of Industry 2. Analysis if Existing Competitors 3. Analysis of Potential New Entrants 4. Analysis of Substitute Products 5. Analysis of Suppliers 6. Analysis of Buyers
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Page 39 STARBUCKS: MAINTAINING A CLEAR POSITION Bryan C. Seaford‚ TIAA-CREF Robert C. Culp‚ Tuscan Sun‚ Inc. Bradley W. Brooks‚ Queens University of Charlotte CASE DESCRIPTION The primary subject matters of this case are Marketing and Branding. Secondary issues examined include brand equity and brand positioning. This case has a difficulty level of three (appropriate for junior level courses or higher). This case is designed to be taught in one and one half class hours and is expected to require
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Case Problem Analysis STARBUCKS BACKGROUND OF THE CASE Time Frame The case happened back in the 90’s where a lot of coffee shop is being operated in the business industry; one of this is the Starbucks a very well-known coffee shop nowadays. The Starbucks coffee maintained its clients or customers due of the new technique in marketing mix and to evaluate the kind of coffee and tea they were offered by the customers. The management also offered a promotional campaign by
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companyId=15745000000000. Hoovers Starbucks Financials. (2011). Starbucks Outlines Blueprint for Multi-Channel Growth. Retrieved on January 6‚ 2011 from http://subscriber.hoovers.com/H/company360/financialSummary.html?companyId=15745000000000. Hoovers - Dunkin (2011). Dunkin Brand‚ Inc. Retrieved January 6‚ 2011 from http://subscriber.hoovers.com/H/company360/fulldescription.html?companyId=107680000000000. Hoovers - McDonald ’s (2011). McDonald ’s Corporation. Retrieved January 6‚ 2011 from http://subscriber.hoovers
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1. Brand inventory History The first Starbucks opened in Seattle on March 30‚ 1971 by three partners: Jerry Baldwin (English teacher)‚ Zev Siegl (history teacher)‚ and Gordon Bowker (writer). The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. The name‚ inspired by Moby Dick‚ evoked the romance of the high seas and the seafaring tradition of the early coffee traders. From 1971–1975‚ the first Starbucks was at 2000 Western
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our favorite. I love when my family goes on vacations together because they are fun and very interesting. On our way to the beach‚ we stopped at Dunkin Donuts and ordered coffee and donuts. My brother got a donut that he never tried before and he did take a liking in it. He stole my donut and chomped it down so fast with his coffee. I did not get a donut and my coffee was cold and very strong. This event was bad but the trip gets better and worse. The day continued to get worse and
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