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    DUNKINDONUTS HISTORY PHILOSOPHY:“Make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores.” This philosophy still holds true today and is the foundation that has enabled DunkinDonuts to grow into the largest coffee and baked goods chain in the world. DUNKINDONUTS FACT SHEET Founded in 1950‚ DunkinDonuts is America’s favorite all-day‚ everyday stop for coffee and baked goods. DunkinDonuts is a market leader in the hot

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    Dunkin Donuts One of the major economic areas in north central Wisconsin is Wausau. The city is home of the most popular technical college. The love of coffee and ice cream brings the owner to open a Dunkin Donuts/Baskin Robbins near the college. Commercial space is available to build a facility‚ and the spot is right. The competition is a few fast food chains and two bakeries. The city has no Starbucks‚ but does have a Dairy Queen that is at the other side of town. The market structure is

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    Dunkin' Donuts

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    infancy in the early 1950s. By the late 1980s‚ however‚ business format franchising had become a major force in retailing in the United States. Meanwhile‚ DunkinDonuts had experienced similar growth. As of the end of 1987 there were 1‚478 DunkinDonuts units in operation in its North American region‚ of which 1‚449 were franchised. DunkinDonuts licensed an additional 191units throughout the rest of the world. By early 1988‚ however‚ deteriorating sales to capital ratios‚ stiffening competition

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    Dunkin Donuts The ultimate success of a company depends on the people chosen to lead the company. That fact means that it is the organization’s goal to select the best quality managers and employees possible that will push the organization to its goal. The work environment is what will ultimately reflect the employee’s view of the organization. Dunkin Donuts’ team-oriented design has helped them climb the ranks as one of the leaders in the coffeehouse industry. Although the company is widely successful

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    DUNKIN DONUTS

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    GLOBALIZATION AND ITS IMPACT ON DUNKINDONUTS SUBMITTED TO: SUBMITTED BY: CESAR POLVOROSA JR. RAVNEET SIDHU

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    A Case Study on DunkinDonuts DunkinDonuts is a world’s leading American global doughnut company and coffeehouse chain based in Canton‚ Massachusetts. It serves more than 5 million customers per day. It sells more than 70 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches and other baked goods. In 1950‚ Bill Rosenberg opened the first DunkinDonuts shop in Quincy‚ Massachusetts. DunkinDonuts licensed the first of many franchises

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    -DunkinDonuts is the world’s leading baked goods and coffee chain‚ serving more than 3 million customers per day. DunkinDonuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches and other baked goods. Dunkin donuts is a hundred percent franchised. Dunkin donuts requires that you have the qualifications to be considered as a franchise candidate. If you qualify‚ the next step would be the application. You would have to develop

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    DunkinDonuts – the birth of a new distribution and franchising concept Ruth A. Schmidt Acting Head of Department‚ Department of Retailing and Marketing‚ the Manchester Metropolitan University‚ Manchester‚ UK Brenda M. Oldfield Research Assistant in the Department of Retailing and Marketing‚ the Manchester Metropolitan University‚ Manchester‚ UK DunkinDonuts is a global retailer of coffee and bakery products. The company is 99 per cent franchised and has used the franchising system as a route

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    Dunkin Donuts

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    RADIOGRAFIA ACTUAL DE DUNKING DONUTSDUNKINDONUTS‚ LA EMPRESA: Venta y distribución de productos de bollería‚ café y bebidas. Era casi exclusivamente una empresa franquiciadora dónde no existe el equilibrio entre establecimientos en propiedad y franquiciados.  Distribución cadena en el año 1997: • Establecimientos propios: 29 • Franquiciados: 1.449 PROBLEMÁTICA: La falta de estrategia a nivel empresarial ha traído como consecuencia una reducción del crecimiento de ventas y por tanto una

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    Gina Luari Entrepreneurship 9/20/14 DunkinDonuts Competitive Analysis DunkinDonuts Target Market: the blue color middle class working American‚ both males and females‚ ranging in age from 18-45 Demographic Segmentation: Their salaries range
from $40‚000 to $100‚000 annually. They are
coffee enthusiasts‚ mainly people on the go‚
and some families. Psychographic Segmentation: a working professional‚ with a
family. They are generally in their thirties and
enjoy a good coffee drink and occasional
doughnut

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