P r o j e c t o f Strategic Management Case Study Krispy Kreme Doughnut HAILEY COLLEGE OF COMMERCE UNIVERSITY OF THE PUNJAB We are thankful to ALLAH (all mighty) for guiding us and giving us power and courage. Project submitted: Sir Ishfaq Ahmed This project is based on our course of S.M. We have tried to utilize our knowledge about the subject which was taught by our professor. S.M is a vast field and it was a bit difficult for us to cover it all at our learning phase. We have
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Paulina Chicago‚ IL. 60622 (872) 800-6582 (312) 898-9592 sarias89@yahoo.com Objective: I have career-growth potential and that is why I am seeking a position with you where I can apply my best skills and abilities in order to thrive at Dunkin Donuts. Education and Certification: Penn Foster College Scottsdale‚ Arizona September 2012-Present ONLINE COURSES Early Childhood Education-Childhood Development Associate (CDA) Samland Institute of Allied Health and Technology
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Overview and Objective Starbucks Corporation (“Starbucks”) is one of the leading American global coffee brewers. They are a coffeehouse chain that has over 20‚000 brick and mortar stores located throughout the world. They are known for their high end coffee houses that serve a wide array of coffee flavors and types. They also serve various food items that complement their coffee selection. Part of the Starbucks strategy is to welcome their customers with a relaxing environment‚ rather than
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Competition Players in the doughnut industry are: Dunkin’ Donuts‚ Krispy Kreme‚ Tim Hortons‚ Winchell’s Donut House and LaMar’s Donuts. As shown on the pie chart‚ there is a significant difference in the market share of these competing sellers‚ with Dunkin’ Donuts dominating with a 2002 worldwide sales of $2.7 billion‚ followed by Krispy Kreme and Tim Hortons‚ each with over $620 million in total sales. (2002 Sales for Winchell’s Donut House and LaMar’s not provided.) KRISPY KREME’S BROAD
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and its service oriented approach on “Dominos Pizza Chain” Jubilant FoodWorks Ltd is an Indian company based in Noida‚ Uttar Pradesh which holds the master franchise for Domino’s Pizza in India‚ Nepal‚Sri Lanka and Bangladesh‚ and also for Dunkin’ Donuts in India. The company is a part of the Jubilant Bhartia Group. Type of company: Public Company Traded on: BSE and NSE Categorize as: Restaurant Industry Founded : 16 March 1995 Headquarters: Noida‚ Uttar Pradesh‚ India Number of locations
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Table of Contents 2 III. Executive Summary 3 IV. Situational Analysis 5 A. Environment 5 B. Industry Analysis 5 C. The Organization 7 D. The Marketing Strategy 9 V. Problems Found in Situational Analysis 10 A. Statement of primary problem. 10 B. Statement of secondary problem 12 C. Statement of tertiary problem. 13 VI. Formulate‚ evaluate‚ and record alternative course(s) of action 14 A. Strategic Alternative 1 14 1. Benefits 14 2. Costs 15 B. Strategic Alternative 2 16 1. Benefits
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SWOT Analysis of Starbucks Strengths (internal) Many store locations Brand loyalty/equity (I have heard people say that Dunkin’ just doesn’t do it for them in the morning) Product consistency Employees receive benefits Atmosphere consistency (free WIFI & lounge/restaurant atmosphere) Employee benefits * Eco‐friendly practices‚ for Starbucks is concerned with conserving energy‚ water‚ controlling climate change and recycling * Encourages commitment to environmental leadership
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Industry Environment: Pretty weak around the early 1980s but grew drastically between 1989 and 1999 (number of specialty coffee retailers grew from 585 to 12‚000 and reached 24‚000 the end of 2006). Threats: Competitors: Dunkin Donuts (vanilla spice coffee‚ Pumpkin Latte)‚ McDonalds (McCafes‚ www.unsnobycoffee.com). Peet’s Coffee & Tea‚ Coffee Bean & Tea Leaf‚ Caribou Coffee Internal Environment: Strengths: Strong financial health (cash available for greater
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be someone from one department being responsible to work with an identified person in making to sell the product: each department within STARBUCKS will know the details of business activities in the other departments. Dunkin Donuts : Complementary pairing of coffee& Donuts Peet’s Coffee and Tea : Focus on quality coffee & strategic positioning of stores nearby to Starbuck’s locations
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Floyd Professor Tonya Boddie January 30‚ 2006 I. EXECUTIVE SUMMARY Krispy Kreme ’s recent success has left many individuals in awe. This study attempts to de-mystify how Krispy Kreme has come to dominate the doughnut world and what problems lie ahead in the future. The tools used in this examination will begin with the history of Krispy Kreme. Then an external and internal analysis will dissect Krispy Kreme ’s current market and what steps Krispy Kreme is taking to compete in that market
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