Krispy Kreme Marketing Plan Table of Contents 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Situation 2.1.1 Market Demographics 2.1.3 Macroenvironment Situation 2.1.4 Market Growth 2.2 SWOT Analysis 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Product Situation 2.4 Competition Situation 2.5 Distribution Situation 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2
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1. Summary Report Contents Introduction 2 Identification of key issues 2 Analysis of key interests of the stakeholders 3 Risk factors for consideration 3 Identification of options and solutions 4 Defining decision statement (determines‚ select or develop) 4 Identifying goals (relevance‚ reasonableness): 4 Defining indicators and scales (relevance‚ measurability‚ future-focused): 4 Weight indicators (specific‚ prioritized) 5 Generate alternatives 5 Compare and choose 6 Conclusion 6 References 7
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FROM: JMSB Students TO: Shareholders and potential investors of Krispy Kreme Doughnuts Inc. DATE: Tuesday‚ January 19 2010 SUBJECT: Krispy Kreme Doughnuts Inc. Analysis 1) Identification of issues: * Is Krispy Kreme’s a healthy company? * What had happened to the company? * Why were so many investors fleeing the popular doughnut maker? * Were the revelations about the company’s franchise accounting practices sufficient to drive that much value out of the stock? * Were
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........................................... 6 Figure 4: Development process of data collection instrument. ................................................................... 8 Figure 5: Constructs‚ Dimensions and Elements targeting Krispy Kreme problem statement. ................... 9 Figure 6: Developing Sampling Plan............................................................................................................ 10 Figure 7: Respondents ’ income group
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Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments‚ company stores operations‚ franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer‚ and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores
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agencies. Competition: "Today‚ with more than 15‚000 stores in 50 countries‚ Starbucks is the premier roaster and retailer of specialty coffee in the world" (Starbucks‚ 2011‚ para. 7). Starbucks ’ biggest competitors are Mcdonald ’s‚ 7-Eleven‚ Dunkin Donuts‚ and Caribou Coffee. However‚ Starbucks has managed to stay ahead because of the unique quality of their coffee and their customer service. Economy: The 2008 restructure implementation has helped Starbucks to overcome the global economic crisis
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8. Krispy Kreme Doughnuts in 2005: Are the Glory Days Over? Overview In early 2004‚ Krispy Kreme’s prospects appeared bright. With 357 Krispy Kreme stores in 45 states‚ Canada‚ Great Britain‚ Australia‚ and Mexico‚ the company was riding the crest of customer enthusiasm for its light‚ warm‚ melt-in-your-mouth doughnuts. During the past 4 years‚ consumer purchases of Krispy Kreme’s doughnut products had taken off‚ with sales reaching 7.5 million doughnuts a day. Considerable customer excitement—approaching
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Name ___________Taylor Bravo Assignment 1: Economic Basics (24.0 points) 1. Describe two examples of important things that financial planning skills can help you do‚ and explain why these things are important to you personally. (4-6 sentences. 2.0 points) Financial planning is a very important way to gain the skill to save and invest money. This is something I want to learn because times are rough here at home so I want to do the best I can to save money and responsible invest. Another thing financial
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children‚ who tend to spend more on non-alcoholic beverages outdoors) - Douwe Egberts should not copy the strategy of competitor’s but create something unique. THREATS - Competition of businesses who are on the Canadian Market (Starbucks‚ Dunkin Donuts‚ Krispy Kreme‚ McDonalds‚ Burger King). - Lack of advertisement - Changing prices in Coffee market
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Imagine you’re walking down a busy sidewalk to an early meeting when your smartphone dings. A message pops up‚ noting you haven’t stopped for your usual egg sandwich and latte. A mobile app tells you the nearest Dunking Donuts is three blocks over. Another app brings a coupon for breakfast at a McDonald’s around the corner. You decide. With a few taps‚ you order‚ specify a pick-up time and pay‚ never breaking stride. The future of fast food is quickly becoming faster food with mobile applications
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