ASSIGNMENT IN BUSINESS FRANCHISING Top International Franchises Top National Franchises Submitted by: GERARD ANDREI B. DEINLA BSBA MARKETING MANAGEMENT Submitted to: DR. EDITH S. BUNUAN PROFESSOR IN BUSINESS FRANCHISING Top 10 International Franchises of 2014 The results of Entrepreneur ’s 35th annual Franchise 500 confirm that franchising continues to rebound‚ with these top 10 franchises leading the way. Here we highlight their success strategies and plans
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enjoying our products. 2) To inspire moments of optimism through our brand and our actions. 3) To create value and make a difference everywhere we engage. LONG-TERM OBJECTIVES Positioning itself as the leading high-quality donut maker and retailer in its established market‚ and to expand its market around the
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Julie’s doctor instructed us to go to the hospital to check in. We live approximately a good hour away‚ so we grabbed Julie’s bag and I helped her into the car. (body 3) During the ride to the hospital I was still in disbelief. We stopped at Dunkin Donuts‚ so Julie could get a sandwich to eat. Typically‚ I usually order a coffee for caffeine‚ but this time it was decaf. Julie seemed pretty relaxed with minor pain in her back while having minor contractions. I was under the impression that it was
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coffee. Others are resellers of commodity-based coffee”. The Starbucks buyers are regular costumers‚ hotels‚ hospitals‚ and airlines. Starbucks has 10% market share in the United State and 1% in the world. Starbucks’ competitors are Coffee Bean‚ Dunkin Donuts‚ and other small shops. There are some substitute products such as soft drinks‚ power drinks‚ and fresh juice. Costumers’ loyalty to their coffee brand is the biggest threats of new firms entering the industry. •
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I SWOT Starbucks Strengths Starbucks owns the most recognizable brand in the specialty coffee business‚ and the Starbucks experience is an irreplaceable differentiating factor. Howard Shultz‚ founder and chairman of Starbucks is the barista to the world. Shultz has practically invented specialized coffee as a mass product‚ his leadership and innovative vision are very valuable assets. The company has a loyal customer base willing to pay premium prices for Starbucks products. Store location is
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The Social Responsibility of Starbucks Social Responsibility is defined as the duty of a business to make choices and direct actions that will benefit society. Because this definition is so broad‚ the idea is often skewed and many managers are not entirely sure which steps will take them in the “right” direction; however‚ right is a relative term‚ what’s right to the management team may not be what’s right for the company. Starbucks is a one such company whose top-level managers are actively
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McCarthy‚ 2011). During the market growth Starbucks will start to make profit. Just as Starbucks will start to see their sales increase they will more than likely start to see competition with similar products. Competitors such as McDonalds and Dunkin Donuts will start to emerge with similar drinks and will try to improve Starbucks’ product and probably with cheaper prices. At the market maturity stage the competition for Starbucks will grow and the sales for will start to decline. Persuasive promotion
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Illycaffe (A): Internationalization 1) To what extent do you think a global strategy in coffee is well founded? For example‚ is the espresso market global or multidomestic? a. The global strategy for Illycaffe is to globalize their brand identity that is associated with quality. For example‚ when it comes to coffee‚ they would want to associate with a more premium product. Their strategies are more regional but they are looking to move forward to the US‚ Europe as well as Asia. 2) How would you
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Conglomerates & Franchises By Emily Chui & Benjamin Chu Let’s Define: Conglomerate- a large business that is made of different kinds of companies Franchise- the right or license granted to an individual or group to market a company’s goods or services in a particular territory; also : a business granted such a right or license Let’s Simplify: Conglomerate- a company that owns other smaller companies Franchise- a business that is part of a single chain; can be owned corporately or privately
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Andrew Ehlert 1 Andrew Ehlert Professor Kimberly Bonsky BUS 351- Business‚ Society‚ and Government September 19‚ 2014 STARBUCKS STAKEHOLDER ANALYSIS Over the past four decades‚ Starbucks has become the undisputed leader when it comes to the retail‚ coffee business. With being the leader in a multinational industry‚ Starbucks understands that it has to manage and maintain its relationships with all its stakeholders in order to continue its reign on coffee. In the most generic form of stakeholder
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