of operators have concluded that a TCBY franchise is the preferred opportunity in branded frozen treats‚ and a dynamic partner in any co-branded concept. However‚ TCBY is facing a lot of problems‚ both internal and external‚ during the difficult period from the late 1980s to the early 1990s‚ especially the problem with its franchising system. The purpose of this report is to provide a comprehensive situation analysis of TCBY‚ with special reference to its franchising system‚ and identify several concerned
Premium Marketing Franchising Supermarket
Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. Cold Stone Creamery ’s sales were now almost 75 percent of Baskin-Robbins
Premium Ice cream Baskin-Robbins Scientific method
Asleah Jannen C. Samporna RESOURCE | STRENGTHS | WEAKNESSES | Money | | The proponent has weak financial conditions to sustain the firm’s project so they have to raise capital by initial public offering. | Materials | The company has no problem with regards to materials for they had already networks of suppliers of the needed raw materials. Mix manufacturing is critical in supporting the high quality of KKD. To ensure freshness‚ truckloads of the main ingredients are received on a regular
Premium Krispy Kreme Dunkin' Donuts Doughnut
high share price and market capitalization of approximately $500 million. Therefore‚ the investors and analysts start began asking a question on how KKD’s stocks plummeting so high so quickly? One of the biggest factors creates the problem for KKD‚ because after they went public they start to follow aggressive strategy to expand. Early of 2000 they almost tripled their store with 144 stores to 500 in five years‚ they had 427 stores in 45 states and four foreign countries. Also they
Premium Krispy Kreme Dunkin' Donuts
public swimming pools. Job creation and business retention; such as helping entrepreneurs get financing or networking with small businesses.” Rainbow Donuts‚ a mom and pop donut shop‚ is facing a crisis when the City Manager‚ Chris Freeland‚ announced
Premium Marketing Management Strategic management
and outlets across various countries with revenue reaching $2.2 billion. 2.0 PROBLEM STATEMENT 2.1 Main Problem Statement After analyzing all aspects and factors‚ the main problem statement found for this case study is as follows: “The rapid and over expansion plan of Starbucks store-owned outlets to capture the maximum market share has lead to many problems” As stated above‚ Starbucks is facing the problem of fast and over expanding of its outlets as the company tries to gain as much market
Premium Starbucks Coffee Corporate social responsibility
Internet Coffee Shop Marketing Plan JavaNet Internet Cafe Executive Summary 1.0 Executive Summary The goal of this marketing plan is to outline the strategies‚ tactics‚ and programs that will make the sales goals outlined in the JavaNet business plan a reality in the year 1999. JavaNet‚ unlike a typical cafe‚ provides a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods
Premium Coffee Starbucks Coffeehouse
KRISPY KREME DOUGHNUTS CASE STUDY CASE OVERVIEW The case depicts KRISPY KREME ’s franchise system growth and decline as a lesson to entrepreneurs running a company as a franchisor. KRISPY KREME‚ one of the successful companies in the food-service industry‚ began as a single doughnut shop in the early 20ths. The rapid expansion of its business scale made the corporation suffer its first economic crisis by the early 1980s. A group of franchisees later took charge of the heavily-debt company bringing
Premium Franchising Financial ratio Dunkin' Donuts
The Oster Total Prep 10-Cup Food Processor A Little Oster Story The history of Oster dates back to 1924 when a man simply wanted to market a little machine. John Oster and the handheld and operated hair clippers were a inseperable couple. Four years later‚ Oster introduced us to his baby - a new and improved model for grooming hair. It wasn’t long at all before The John Oster Manufacturing Company was leading the way for professionals in the industry. Nonetheless‚ it wouldn’t be until 1946
Premium Cooking Baking Bread
Interview with the operation manager of Dutch Bros Dutch Bros is one of the largest drive thru coffee seller in the United States. They provide coffee‚ smoothies‚ and energy drinks as well as teas and freezes. There are over 200 store in 7 different States‚ 17 store of them are located in Arizona State. The interview was with Mr. Brandon the operational manager for Dutch Bros. My questions were generally about Dutch Bros and specifically about the supply chain management aspects in Dutch Bros. 1
Premium Coffee Starbucks Coffeehouse