SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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In the Realistic fiction book‚ “Lily and Dunkin” by Donna Gephart‚ Dunkin made a poor decision when choosing to sit with the popular boys on his first day of school‚ when his friends asked him to sit with them and have been nice to him‚ but I believe that was not his fault and many other people would have done the same thing when they’re are in a situation like this. This story is narrated by two characters‚ Lily and Dunkin‚ and that alternate perspectives.Lily McGrother‚ born as Timothy‚ is a boy
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Jelly Donuts It should be around in this block...aha! There it is! Roxie thought. It was four in the afternoon‚ and she just got out of school. She got a text from her best friend Pippy to come to her parents’ Dunkin’ Donuts quickly. Pippy was an energetic thirteen year old that still acted like a kid. Her curly‚ red hair tied in pigtails bounced constantly when she was happy. Roxie‚ meanwhile‚ was a tomboy with dark‚ shaggy hair and usually wears her soccer uniform to school. She goes to Pippy’s
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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Arellano University Plaridel campus Case study BSHRM Mariane Jhiorjette M. Garcia Business Management I. BACKGROUND OF THE STUDY HONEY DONUTS‚ INC. Honey donuts‚ inc. is a family friend controlled corporation that sells 26 varieties of doughnuts. It started its operation in the Makati area in 1989 with the owner‚ Mr. Mark Honrado‚ as general manager. As general manager‚ he was in charge of purchasing and production while his wife‚ Susana Honrado‚ took charge of sales and the
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Depreciation:- accumulated depreciation is an asset‚ so it will increase with a debit. Why adjusting entries are prepared give some reasons? Answer: Adjusting entries have to be made because a company’s assets‚ expenses‚ and liabilities never stay the same from one accounting period to another. I will try to give you at least two examples of why adjusting entries must be made. Example 1. A customer purchases items on account for the amount of $500. When the sale is first made the company
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Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation also
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