COMPETITIVE ANALYSIS INTERNAL RIVALRY Dunkin Donuts faces a very competitive environment within the coffee and snack industry. A major threat is other large competitors‚ including Starbucks Corporation‚ Peet’s Coffee‚ and newer entrants like McDonald’s McCafe‚ with the most significant threat coming from Starbucks. While Dunkin Donuts‚ as of April 2011‚ owns 16.1% of the market‚ Starbucks has 32.6% of market sharexxiii. Although larger competitors and chains pose a bigger threat in
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Starbucks coffee is more expensive than other competitors like Dunkin’ Donuts and Caribou. In addition‚ Dunkin’ Donuts offering drinks at prices 20 percent lower than Starbucks. For example‚ Kathleen Brown‚ a 30-year-old Boston lawyer‚ used to treat herself to a $4 Starbucks Caramel Macchiato but switched to Dunkin’ Donuts. Also‚ she mention that with Starbucks price for a cup of coffee she can buy a cup of coffee with a sandwich from Dunkin’ Donuts. Moreover‚ Starbucks did not pay attention to the
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emphasized the large cost differential. That being said‚ there may be enough room for McDonald’s and Starbucks to coexist. It should also be noted that McDonald’s brew Seattle’s Best brand coffee‚ a brand owned by Starbucks. Dunkin Donuts versus Starbucks Privately owned Dunkin Donuts is another major competitor‚ with nearly 5‚000 stores in the U.S. Although
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which can offer breakfast‚ such as Starbucks‚ M’ Donald’s‚ Dunkin’ Donuts‚ IHOP. Most of them are old brand restaurant in America. - IHOP‚ is one of the biggest breakfast restaurants in America. IHOP’s focus is not only breakfast such as pancakes(most popular product)‚ French toast and omelet‚ but also offers a menu for Lunch and Dinner item‚ - Dunkin’ Donuts is a famous breakfast shop‚ and getting more and more popular today. Dunkin’ Donuts has more than 1000 doughnut varieties‚ they also offer
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Introduction History Dunkin’ Donuts is a donut and coffee shop that William Rosenberg founded in Massachusetts‚ USA in 1950. The company began by selling coffee and donut from a small car on the way to work in the United States in 1946 to Quincy workers. ‘Dunkin’ means ‘dunk’ and it was created as a result of feeling of delicious coffee &donut taste after Mae Murray who is one of American actress tried dunking donut into coffee by the chance. In 2008‚ Dunkin’ Donuts opened its first "green"
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of this work" In order to properly declare a winner of the Coffee Wars‚ we believed it to be essential to first analyze all three brands using various Brand Management tools. View pages 1-9 for our initial analysis. Background Information | Dunkin’ Donuts | Starbucks | McCafé | Founded | 1950 in MA | 1971 in Seattle | 1993 in Australia | Mission | “Make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores” | “Our mission
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P r o j e c t o f Strategic Management Case Study Krispy Kreme Doughnut HAILEY COLLEGE OF COMMERCE UNIVERSITY OF THE PUNJAB We are thankful to ALLAH (all mighty) for guiding us and giving us power and courage. Project submitted: Sir Ishfaq Ahmed This project is based on our course of S.M. We have tried to utilize our knowledge about the subject which was taught by our professor. S.M is a vast field and it was a bit difficult for us to cover it all at our learning phase. We have
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Customers satisfaction Customer’s loyalty for example‚ Dunkin donut’s gives out voucher and discount coupon to their customers to keep the customer loyalty strong. This will keep customers coming back to buy more products and it is one of the largest food industry in the world. A large share market of dunkin donuts has among all public listed companies. Strong brand names among its competitor Dunkin donuts have. ii. Competitive pricing Dunkin ’Donuts is the largest U.S. coffee trader cup‚ serving
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Dunkin’ Donuts Class F Group 1 Li Chengjing(Jason) 297624 Wu Jiajia（Tina）297721 Lu Sixuan（Justin）297701 Zha Rui（Emily）297773 Dong Fangyu（Melody）297578 Tan Xiaoquan（Lona）297665 Contribution： Dong Fangyu ：Company History Zha Rui：Company Operation Wu Jiajia：Vision Tan Xiaoquan：Mission Lu Sixuan：Competitor’s Vision ＆ Mission Li Chengjing：Comparing with Dunkin’ Donuts and its competitor in vision ＆ Mission The history of Dunkin’ DonutsA Dunkin’ Donuts the name has evolved since
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Kreme has Doughnut machineTechnology. It also has e-commerce which gives owners access to real-time information. 14. KKD has a drive through window for sales. 15. It also has a new fall product line of donut called Spice. 16. It is expanding into Dunkin Donuts territory. WEAKNESSES: 1. Lack of more International locations in the UnitedKingdom‚ Japan and Spain 2. Manufactures all equipment internally in its Manufacturing and Distribution Department 3.
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