[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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Branding a Person call Sachin Tendulkar Sachin Ramesh Tendulkar This write up entails information about Sachin Tendulkar’s cricketing feats as well as key insights about the brand called Sachin Tendulkar. 3/22/2013 2 Table of Contents About Sachin ................................................................................................................................................. 3 Career Snapshot .............................................................................
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Q: "Brands vary on the amount of power and value they have in the marketplace. A powerful brand has high Brand Equity" Intro "Brand equity is the marketing and financial value associated with a brand ’s strength in the market" (Dibb and Simkin pg 73) Some of the factors that contribute to the creation of high brand equity are brand association‚ awareness‚ attractiveness to buyers and brand loyalty. For a company to see major success it must establish and sustain high brand equity. The
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Managing and Using Emotions in the Workplace Brad Pagano Southern New Hampshire University Abstract This case study analysis offers an overarching review on managing and using emotions in the workplace. It uncovers the factors that lead to poor management of emotions‚ why the strategic use of emotions in the workplace can be a powerful tool for employees‚ and offers suggestions on methodologies that companies can change their emotional climate. It will also discuss the advantages and
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Health and Safety Executive Managing competence for safety-related systems Part 1: Key guidance © Crow n copyright 2007 This guidance is issued by the Health and Safety Executive‚ the Inst itution of Engineering Technology and t he B rit ish Computer Society. Following t he guidance is not compulsory and you are f ree t o take other act ion. But if you do follow the guidance you will normally be doing enough to comply with t he law in Great Britain where t his is regulated by t he H ealt
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Age‚ social class and print media readership among adolescents were related to . ‚ Awareness of Brands and Slogans Stephen K. Keiser Marketers have focused the thrust of many promotional efforts on adolescents. Frequently‚ the objective of these promotional efforts is increased awareness of the brands otTered tor sale by the sponsor oithe promotional etTort. In order to assure maximum return for the marketers ’efforts‚ it seems necessary to assess the degree to which the awareness objective
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Corporate Sustainability: A Progress Report In cooperation with Corporate Sustainability Definition & Survey Methodology Corporate Sustainability: A Progress Report is a ’KPMG’s Climate Change & Sustainability Services practice’ research paper‚ conducted in cooperation with the Economist Intelligence Unit. It reviews the importance of sustainability within business today and executive’s attitudes toward this issue. For the purpose of the report‚ corporate sustainability is defined as “adopting
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HND in Finance Unit: Managing financial resource and Decisions Assignment: A Pizza Hut Franchise Compiled by: Binh Truong‚ MSc. Scenario A Pizza Hut Franchise After some years working in the tertiary sector including spells as a manager for a restaurant and as General Manager for a 5 star Sheraton hotel you have decided that it is time to start your own business. After looking around at the opportunities available you have de cided that a franchise of a fast food restaurant is a
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Managing time Managing time is a problem which all people face at one time or another. It’s a problem which starts when you are a student. If you don’t solve it‚ then it will be worse and worse. Even when you leave the university and get a job‚ the problem will follow you. We can say that managing time is one of the most basic resources in any organization‚ if you lose control of time‚ you will lose control of the organization. Time cannot be managed as it is beyond the power of any
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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