1. What are the pros and cons of the sub-brand strategy? Pros 1. Sub brand can help to advertise mother brand 2. Help to establish brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company
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STARBUCKS – COMPETITIVE BRAND STRATEGY ANALYSIS MKTG 6550S – Brand Management ANANT SAXENA 213994256 Starbucks - Competitive Brand Strategy Analysis Nature of Market Starbucks conducts its business in the generic Canadian ‘Retail Foodservice’ industry‚ which is further divided into the CAD 21.7 Billion ‘Full Service’ (e.g. family restaurants‚ diners‚ fine dining‚ etc. )and the CAD21.6 Billion(Statscan) ‘Limited Service’ eating places (e.g. coffee shops‚ fast food shops‚ ice-cream parlors‚etc.)
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1. Introduction of Coca-Cola in China. Coca-Cola Company is the biggest soft drink company in the world and famous for its classic coke. It has over 100 years of history and its business scope covers more than 200 countries. The extended experience and abundant resources have made the brand a great success. In 1927‚ the Coca-Cola Company began to invest in China and then left temporarily for Chinese political factors. In 1979‚ it returned after Chinas reform and opening to the outside world. By
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Pitching a specific leader as a driver of change and to mobilise voters’ support is hardly a new political strategy. After all‚ the Bharatiya Janata Party (BJP) had projected L.K. Advani and Atal Bihari Vajpayee its prime ministerial candidates in the past (remember the Ab ki baari Atal Bihari slogan in 1996?). The Congress party’s projection of Indira Gandhi as the country’s tallest leader with its ’Indira lao desh bachao’ tagline in the 1970s is another such example. But the personal rhetoric had
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rice wine industry in China‚ then it discussed the rice wine industry in the capital market‚ next it carried out the SWOT analysis of Shaoxing rice wine‚ finally it explored the 4P’s marketing strategies of Shaoxing rice wine. Through the analysis‚ it has been found that the Shaoxing rice wine has a huge market potential. In the aspect of marketing strategies‚ it should focus on the high price market‚ and the northern market and rural market‚ as well as make efforts on brand. Table of Contents
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Apple‚ Inc: Marketing Strategy with the Customer in Mind By: Rosa Somerville BUS 330 – Principles of Marketing (BAD 1216A) Instructor: Vicki Long May 21‚ 2012 Introduction My friend just recently purchased the Apple I-phone 4. She made the decision after she found out that she can use the smartphone to communicate with her son face to face while he is in training out of state. Her previous phone‚ a Samsung LG did not have nearly as much capabilities as her new smart phone. Apple
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as a Marketing Strategy Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote
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Study An investigation into pricing strategies of Wal-Mart in China Module Leader: Gunjan Saxena Student ID: 200912567 Date: 17/05/2009 Executive Summary The report is an investigation about Wal-Mart’s pricing strategies in China‚ which consists of three parts. The part 1 includes five points relevant information. To begin with‚ it will have an introduction for this investigation to assess the brief of Wal-Mart and its pricing strategies in China. The next is setting up one main aim
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SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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Research Paper Marriott’s Growth in China and Brilliant HR Strategy In 2007 Marriott opened its 3000th property: a luxurious 23-story‚ 588-room JW Marriott Hotel in Beijing China. By the opening of the 2008 Olympics‚ Marriott expected to operate 11 hotels in Beijing to help accommodate an estimated two million visitors and another 20 Marriott International-branded hotels were planned for China through the current year. The newest addition is the exciting and deluxe 368-room Renaissance
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