PAST CREDENTIALS Chiraag and Gandharava Business Of Ideas 1. Times Of India Creation of IP’s for TOI‚ creation of IP’s for brands (TOI’s clients)‚ reworking on current IP’s‚ amplification of IP’s (TOI and brands)‚ IMC planning for brands (TOI’s clients) Worked a. Always Kabhi Kabhi – Brands Handled- Go Air‚ Fortis‚ Cloud 9‚ Mcdonalds‚ Wriggles‚ Fanta‚ Lin Pen b. Zindagi Na Milegi Dobara –Brands handled Opium Sun glasses‚ created a Facebook game for the movie c. Ra
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The Product - “SmartBike – Metro” The SmartBike Metro is a power-on-demand foldable electric bicycle that gives you the choice – pedal power or power on demand acceleration. The lightness and convenience of the SmartBike - Metro make it an ideal companion for urban commuting‚ where there’s scarce space and heavy traffic. It guarantees you arrive fresh on destination‚ and it provides you business-class performance in multi-ways‚ even as an indoor exercise bike! Stylish Outlook The SmartBike
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NU4028 ETHICS CONFIDENTIALITY (Dooley & McCarthy=DM 2012) I answered following layout from revision sheet A)Explain principle of confidentiality (you must also apply to case in exam question) Confidentiality places an obligation on nurses. Nurses must respect confidences that patients share Nurses must keep confident any information about patient from other parties(Mills 2002) Confidential information is defined as any private information understood not to be shared with a 3rd party(DM 2012)
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changed over time. In the start‚ the traditional media have based on one-way communication. Nevertheless‚ nowadays time has changed and the media revolution has come. Now media is all about two-way communication and integrated marketing communication (IMC‚ s).Integrated marketing communications are the mixture of using traditional and advanced media .For Example‚ nowadays companies in Bangladesh preferably are using the integration of broadcast media‚ print media‚ and social media for the better analytics
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Evaluate 6.1‚ Branding Dennis McKeon Southern New Hampshire University Abstract This document will discuss the marketing theorem: Successful brands are built on successful products. I agree with the theorem that successful brands are built on successful products entirely for some product categories but partially for others. Products
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Coordinating Media To Build Brand Equity Introduction: In developing effective integrated marketing communications programs‚ marketing communications must sometimes be explicitly tied together to create or enhance brand equity. Brand equity is very important. After reviewing the nature of the problem‚ proposes‚ alternative strategies as soluation Factors Creating Weak Brand Links: Few factors create weak bran link. These ares- Competitive Clutter: Advertisement competing with other
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Unilever [pic] The company was formed by a merger of Dutch Margarine Union and British soap-makers Lever Brothers in 1929. Unilever was one of the world’s first genuine multinationals with operating companies in more than 40 countries. The company produces and distributes a vast number of well known brands in the areas of nutrition‚ hygiene and personal care that are used by consumers all over the world. The history of Unilever dates back to 1885‚ William Lever established
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Article Review Theory of the Business In an organization “what to do”’ is becoming a challenge for managers; a company enjoying long term success may one day find itself in a crisis. It also occurs outside international businesses such as in labour unions‚ hospitals etc. The root cause for a crisis is - not that things are being done poorly‚ but wrong things are being done. There are also cases where the right thing is done – but fruitlessly. These are the assumptions that shape any organisation’s
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IP‚ you began developing ideas for a new campaign. This week you will begin writing a creative brief. Part 1: Background Analysis Based on your U1 situation analysis‚ analyze critical issues facing the company that could be addressed in an IMC campaign. List and analyze the top 3 critical issues. Determine what issue must be addressed in this new campaign. It is necessary to back up your decisions with theory from the text or expert advice and real-world information from professional
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EXECTIVE SUMMERY Dove Company is specialized to produce chocolate products‚ the brand would like to launch a new product category “Low-fat Chocolate Ice-cream”‚ which name as “Dove Low Fat Temptation “‚ to increase the company’s overall profit by 5% within 1 year. The new product is made by less than 10% fat and high-valued nutrition ingredients as to provide unique chocolate enjoyment through category extension to its existing target market - chocolate lover‚ especially the youngsters and ladies
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