typically begins young and the role of the brand is very high for condoms‚ Durex heavily targets young people‚ using youth media such as MTV‚ the Internet‚ free samples on campuses‚ and sponsoring youth events. Another way Durex creates interest in its brand and guarantees press attention is by publishing its annual sex survey. The survey of 5000 participants with ages varying over the years across 14 countries allows Durex to behave as the leader in condom-related information – reinforcing
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mainly on married couple due to the restriction of 1 child per family by China government. The lifestyle preference of men and women who are in a relationship where men would prefer to have sex compared with women would rather go out with friends (Durex 2001‚ p.16). It is considerable to target more on men rather than women due to men are more sexually active than women‚ however‚ the buying decisions may also lie on the women for the product’s preference. As for social media target
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AIDS‚ condoms and carnival Durex in Brazil OUTLINE • • • • • • • • • Aids’ and condoms history Brazil’s global environment PESTEL SSL activities Export and supply process Marketing mix SWOT analysis Conclusion Recommendations References INTRODUCTION Problem formulation Was it a good idea for Durex to enter the Brazilian condom market? CONDOM MARKET IN BRAZIL SIZE Commercial market: 660 000 000 (6.6 million) Government hand-outs: 1 000 000 000 (1 billion) BRANDS MARKET
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became a leader on the French market: Durex. And this‚ without any advertising; because in 1987; the French law bans advertisement about male condom. However‚ thirty years after the appearance of Durex‚ another brand of condoms establishes itself in France. Name: Manix. Designer: Degan laboratories. Characteristics: the thinness of its latex‚ what enables him to pride itself to be the finest on the market. The advertising being always prohibited‚ and Durex particularly well established‚ Manix
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CASE 45 AIDS‚ Condoms‚ and Carnival Worldwide‚ more than 2 million people died of AIDS in 2009‚ and more than 33 million are estimated to be living with HIV/AIDS. BRAZIL Half a million Brazilians are infected with the virus that causes acquired immunodeficiency syndrome (AIDS)‚ and millions more are at high risk of contracting the incurable ailment‚ a federal study reported. The Health Ministry study is Brazil’s first official attempt to seek an estimate of the number of residents infected with
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Customer Service Marketing Assignment #1 Customer Service Marketing BUS1340-11W Section 3 Elizabeth Stewart 6144463 2/27/2011 Elizabeth Stewart Part 1 For this assignment I have selected The Church & Dwight Company and their product Trojan condoms. This company has segmented the market for Trojan condoms using many bases of segmentation. Demographics * Males and females * Ages 15-50 Psychographics * Religion * Wants and Needs Geographic * Developing countries
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THE CONDOM MARKET IN THE UK. “A condom is a barrier device commonly used during sexual intercourse to reduce the probability of pregnancy and spreading sexually transmitted diseases. It is put on a man’s erect penis and physically blocks ejaculated semen from entering the body of a sexual partner”. Condoms are therefore medical devices which are used to maintain a good health care. It is in the government’s best interest to subsidise or provide them entirely free so that consumption is not limited
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Marketing Plan Male Contraceptive Executive Summary Introduction Analyzing current product and tests Before starting up a marketing plan for a male contraceptive product we need to take a look at different variables and retrieve some background information about the history and current situation in the male contraceptive market. In an article from Demetrius J. Porsche in the journal for Nurse Practitioners is mentioned that worldwide 30% of the couples use a male form of Contraception
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39 I Executive Summary We plan to introduce ‘Monogamy’‚ an adult board game which both enhances a couple understanding of each other‚ as well as turn up the heat in the bedroom‚ under the internationally renowned manufacturer of condoms – Durex. As a market leader‚ the brand enjoys a unique market position and a stellar reputation which lends the image of reliability and excellence to the product that we are launching. This will reduce the initial marketing costs involved. The current
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The purpose of this research is to evaluate the value given to virginity in different parts of the world. According to Wikepidia‚ a virgin is‚ originally‚ a woman who has never had sexual intercourse. Virginity is a state of being a virgin. It is derived from the Latin word virgo‚ meaning a sexually inexperienced woman (Wikepidia). There are several reasons why many societies value virginity in unmarried woman or girls. The reasons range from men ’s dominant nature‚ to family values‚ to religion
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