Executive Summary This report provides a detailed analysis of Durex featherlite condoms as a standalone product within the ultrathin condom market. The target market of featherlite condoms is a sexually active male gay or heterosexual orientated individual that are aged between 14 – 40 years old. They must also live in the Australian Area and have been educated in the practise of safe sex‚ with their buying habits of purchasing ultra thin condoms to improve the sensation of sex. The issues identified
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power brands‚ with ‘Durex’ as one of its major brands included in the sexual wellbeing category. The following report will assess Phase 3 – suppliers and intermediaries‚ environment and observers. Significant attention will be allocated to the supplier alternatives‚ the supply chain‚ government actors and environmental impacts on supply with relation to Porter’s 5 forces (Supplier power) and Porter’s supply chain analysis.It must be noted that Reckitt Benckiser manufactures ‘Durex’ products internationally
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word count 2963 Student ID: 0706335 Individual Assessment‚ IB209 Marketing Analysis 09/10 Erecting a global brand word count 2963 Student ID: 0706335 Contents: 1. Introduction 1. Overview 2. Why Durex? 1. Financial performance 2. Market share 3. Brand strength 4. Speed of international expansion 2. The Marketing Environment 1. The Micronenvironment 1. Threat of substitute products 2. Threat of competitive rivalry 3. Threat of consumer bargaining power 4. Threat of supplier power
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morning everyone‚ I will talk about promotion of Durex condom. My presentation will divided into 2 parts: First‚ I will use STP strategy to analyze the general direction of Durex promotion‚ Second‚ I will focus on the concrete measures Durex used to promote it condoms. Segmentation: We all know the market segmentation is a very important point in promotion‚ since it help the company to decide and conduct the best promotion strategy. As for Durex condom‚ it has a very clear segmentation that its
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1 Executive Summary DASH Communications Co. is confident that our sales and promotion campaign for Durex consumer products will not only set Durex apart from the competitors‚ but also increase over all sales numbers on a very limited budget. Our executive plan includes a three step process that one‚ aim at increasing awareness of Durex Condoms among single males‚ age eighteen to thirty-four. Two‚ strive to highlight the diverse and brand-unique product innovations that focus on user pleasure
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------------------------------------------------- Dear 2013 Commercial Law Students: ------------------------------------------------- ------------------------------------------------- To provide you with some guidance in relation to preparing answers to legal problems‚ below are the following: ------------------------------------------------- ------------------------------------------------- - A past exam question in this course‚ which was also set as an assignment in a previous year;
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scenario as well as the future market potential for operating room (OR) equipment‚ globally. The major operating room equipment types studied in this report are operating tables‚ operating room lights‚ surgical booms‚ operating room integration systems and surgical imaging displays. The market for these equipment have been extensively analyzed on the basis of factors such as product types‚ technological developments‚ pricing and availability across various geographies. The market size and forecasts in terms
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Summary This report elaborates India’s power market structure and provides historical and forecast numbers for generation‚ capacity and consumption up to 2030. Detailed analysis of the India power market’s regulatory structure‚ import and export trends‚ competitive landscape and power projects at various stages of the supply chain is provided. The report also gives a snapshot of the power sector in India on broad parameters of macroeconomics‚ supply security‚ generation infrastructure‚ transmission
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as the strategic issue because of Durex should improve it in order to made their condom product more productivity | Priority 4: Variety of condomThe variety of condom considered as the success factor of Durex. Therefore‚ Durex should concern this factor as their competitive advantage. | Urgency LOW Variety of condom In general‚ Durex condom has been label as the world quality of the finest condom. Hence‚ the unique competitive advantage leads the Durex brand name among worldwide. However
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The global hematology market is estimated to grow at a lower CAGR in developed countries; however‚ it is expected to witness high growth in emerging countries such as China‚ India‚ and Brazil in the next five years. The growth of the Hematology analyzers and Reagents market is driven by factors such as increasing adoption of automated hematology instruments by diagnostics laboratories‚ growing development of the high throughput hematology analyzers‚ integration of basic flow-cytometry techniques
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