Welcome to Dutch Lady Malaysia’s website. Whether you are a consumer‚ customer‚ prospective employee or just browsing‚ we hope you will find this site easy to navigate‚ informative and relevant to your needs. As the market leader in the dairy category‚ Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) has a rich heritage of more than 130 years of dairy experiences‚ a legacy we enjoy from being part of one of the largest multinational dairy cooperatives in the world called Royal FrieslandCampina
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PRINCIPLES OF MANAGEMENT PNGB 113 SEMESTER 1 (2009/2010) SECTION 3M MISS SABIHAH HITAM FOOD AND BEVERAGE COMPANY DUTCH LADY MILK INDUSTRIES BERHAD GROUP MEMBERS: NOOR FATHILLAH MOHAMAD MAKI AC082898 NOR AMIRA BAHARUDIN AC082906 NOR FARAH ATILIA JASMIM AC082909 NUR AIMI ZULKIFLI AC082918 NUR SHAKIRAH JAMAL NASIR AC083934 NUR SYAFIQAH SHAMSUDIN
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I. INTRODUCTION Dutch Lady Milk Industries Berhad ("Dutch Lady Malaysia")‚ a company established in 1963‚ is currently leading in the business of quality branded dairy in Malaysia. The company‚ whose holding company is Royal FrieslandCampina–a Dutch multinational corporation‚ one of the largest milk companies in the world- was the first milk company in Malaysia to be listed on Bursa Malaysia‚ the local Stock Exchange in 1968. Being the leading producer and seller of quality dairy products and fruit
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Nature/ Background of Dutch Lady Milk Industries Berhad Dutch Lady Milk Industries Berhad ("Dutch Lady Malaysia") is a branded manufacturer of dairy products in Malaysia. It was incorporated in 1963 as a manufacturer of sweetened condensed milk called Pacific Milk Industries (Malaya) Sdn Bhd. Dutch Lady Berhad then converted into a public company and became the first milk company in Malaysia listed on the Bursa Malaysia in 1968. Dutch Lady Berhad is a subsidiary company of the Royal FrieslandCampina
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circumstances. It is recommended that Dutch Lady should choose FDIs in Australia as the path to expansion. The combination of a factory and export hub would be able to utilize all available resources and gives Dutch Lady a stronger foothold internationally. 1.0 Introduction Dutch Lady Malaysia‚ a subsidy of Royal FrieslandCampina N.V is one of the leaders of branded milk in Malaysia and was the first milk company to be listed in Bursa Malaysia (Dutch Lady Milk Industries Berhad‚ 2014). The
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RATIO ANALYSIS FOR YEAR 2009 1) Liquidity Ratios Current Ratio = Total current assets Total current liabilities = 193‚784 96‚855 = 2.0 Times Quick Ratio = Total Current Assets – Inventory Total Current Liabilities = 193‚784 – 57‚552 96‚855 = 1.41 Times Net Working Capital (NWC) = Total Current Assets - Total Current Liabilities
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Appropriate Place & Promotion Strategy Developing a strategic marketing plan should include the appropriate place and promotional strategy to ensure that what goes on behind the scenes positively impacts the view the consumer has on the product for long-term sustainability. A keen awareness of the marketplace and customer need is essential to ensuring the appropriate amount of advertising is conducted to distribute product. Having a sound marketing strategy in place ensures that marketing objectives
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COMPANY PROFILE Royal Dutch Shell plc REFERENCE CODE: D92F7766-4521-4359-857D-3E0F3A288EAB PUBLICATION DATE: 6 Feb 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Royal Dutch Shell plc TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...........................................................................
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MARKETING PLAN FOR FRIESLANDCAMPINA (DUTCH LADY) VIET NAM IN 2012 CONTENTS ---o0o--- I. EXECUTIVE SUMMARY I.1. Brief introduction of FrieslandCampina Viet Nam I.2. SWOT analysis I.3. Current situation (Including our Objectives) II. INTRODUCTION OF FRIESLANDCAMPINAVIET NAM III. CURRENT MARKETING SITUATION IV. SWOT ANALYSIS V. OBJECTIVES VI. MARKETING STRATEGIES VI.1. Product strategy VI.2. Brand strategy VI.3. Distribution strategy VI.4. Price strategy VI.5. Promotion strategy VII. ACTION PROGRAMS VII.1.
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Dutch Republic In 1650 the Dutch Republic had become a commercial‚ financial‚ and naval powerhouse‚ which led to other European nations recognizing it as the banking and trading center of Europe. Leading to its commercial success was the monopoly on trade routes in the North Sea. However during the 17th and 18th centuries the Dutch Republic began to decline due to their loss of control in the North and Atlantic Seas and the significant loss of manpower due to European wars. This led to an overall
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