Management Feb 28‚ 2010 Web Analytics and CRM Submitted to: Submitted by: 1 Table of Contents S. No 1 2 3 4 5 6 7 8 9 10 11 Brief Idea Introduction of Web Analytics Definition Framework Overview Building Block Terms Visit Characterization Content characterization Onsite Web Analytics Technologies Common Sources of errors in Web Analytics Web Analytics Maturity Model Web Analytics and CRM Why integrate Web Analytics with your CRM Topic 3 6 9 11 15 20 25 31 33 35 38 Page No. 2 Brief
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Diagnosis: Corporate Web Site Development (ISP Solutions PLC Case Study) 2 Organizational Problem Toyota needed to redesign the company’s United Kingdom web site in order to meet new corporate guidelines. The web site had to manage content for internal corporate users‚ as well as for consumers. Toyota wanted to make the best use of Internet technology to enhance the consumer experience and build a closer relationship with consumers by personalizing the web site functions and keeping the web site fresh
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in Web Development classes at Pentecost University College. It assumes that the student already has familiarity with the eXtensible Hypertext Markup Language (XHTML)‚ basic programming skills‚ and with the rudiments of database design and Structured Query Language (SQL). Example scripts run under PHP 5‚ Apache 2 or IIS 6.0‚ and Microsoft Windows 2003 Server. XHTML output displays properly under current versions of Microsoft Internet Explorer or Mozilla Firefox. Foundations of Web Design Web Development
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compete on the web? Amazon.com can not be the great on-line bookstore if it lacks of good founders as well as its core competence. The founder‚ Bezos ‚ is a creative and dynamic man who can keep pace with the dynamic world. The company also pays much attention to its customers‚ suppliers and base on technology. It has an attempt to manage and build itself to be better‚ easier‚ faster and cheaper in order to compete in the world so this became its core value to compete on the web. These are categorized
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true or false. ____ 1. Transferring funds‚ placing orders‚ sending invoices‚ and shipping goods to customers are all types of activities or transactions. ____ 2. Business-to-consumer electronic commerce occurs when a person sells an item through a Web auction site to another person. ____ 3. An airline ticket is an excellent example of an item with a high value-to-weight ratio. ____ 4. Electronic commerce reduces the speed and accuracy with which businesses can exchange information. ____ 5. Electronic
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Intelligence feature more beneficial. Data Access Scenarios The most popular data access scenario in the Internet is the one in which a user must locate a collection of data and iterate through this data a single time. When a request for data from a Web page that you have created is received‚ you can simply fill a table with data from a data store. In this case‚ you go to the data store‚ grab the data that you want‚ send the data across the wire‚ and then populate the
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to the program that is managing resources rather than the entire computer.Server TypesProxy Servers Proxy servers sit between a client program (typically a Web browser) and an external server (typically another server on the Web) to filter requests‚ improve performance‚ and share connections.Mail Servers Almost as ubiquitous and crucial as Web servers‚ mail servers move and store mail over corporate networks (via LANs and WANs) and across the Internet.Server Platforms A term often used synonymously
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the fringe of Auckland’s CBD‚ are jointly responsible for the company’s website. Kim is Manager‚ Global Online Sales‚ and oversees a team of ten entrusted with online customer experience. Working closely with Kim’s team‚ Andrew holds the position of Web and Distribution Team Leader‚ Group IT Production. As team leader of eight‚ Andrew’s group spends 95% of their time actively supporting Kim and his team. Kim adds “Over a third of our New Zealand customers are still on dial-up connections‚ a group
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Project CIS 210 June 16‚ 2013 Strayer University Professor Yohannes Bates Tony’s Chips Website Migration Project Tony’s Chips is a medium sized company that wants to enhance its operations by using e- commerce or what some people would say the web or Internet. The new company has set its sights on moving the current system from an externally hosted website to one that is hosted internally. Furthermore‚ the site will be redesigned so that customers will be able to place orders through the website
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Wal-Mart You can check out the on-line shopping experience of Wal-Mart on the Web by going to www.wal-mart.com and clicking on “Go Shopping.” For related discussion in the Basic Marketing text‚ see page 8. Internet Exercise: ONSALE Auction Supersite The ONSALE Auction Supersite features a number of on-line auctions in which different sellers auction off computer‚ consumer electronics‚ and other products to buyers. Visit the web site at www.onsale.com and review an open auction for a consumer electronics
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