a part of this fashionable era. Food has always been a big part of the Pakistani culture‚ but with the current revolution in the means of media‚ the food industry in Pakistan seems to have exploded. Food is ubiquitous in Pakistan. Exclusive food channels are growing day by day which broadcast cooking shows throughout the day. Newspapers and magazines are filled with advertisements and recipes for food items. One might even get the impression that the Pakistanis live to eat‚ rather than the other
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HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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Abstract: Co-channel speech may be defined as a speech that is mixed with another speech. An example of a co-channel speech signal is generated when two or more people are speaking simultaneously (e.g. the cocktail-party. Processing the co-channel signal‚ i.e speaker identification‚ speech recognition‚ etc.. still have problems. Questions like how many speakers are talking together?‚ and if it is possible to decide for sure that a certain speaker is presented among the talking people‚ may need some
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ASSIGNMENT OF PM TOPIC: VIABILITY OF NEWS CHANNELS IN INDIA [pic] SUBMITTED TO: SUBMITTED BY: MR. SATINDER KUMAR SURJEET SINGH (LECTURER) MBA II (D) 5918 SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY‚ PATIALA INTRODUCTION TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions‚ sentiments‚ and dogmas by promulgating accurate and desirable information and knowledge
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marketing communication channel. But there are varieties of ways to attract the consumers. And‚ a marketer needs to choose the effective way of communicating to their target markets. Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time. Ref: Kotler‚ P. Armstrong‚ G. (2004) Principles of Marketing‚ 10th Edition‚ Pearson‚ Prentice Hall Among the different marketing communication channels or advertising media
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Research & Methods Concerning Potassium Channels in the Cardiovascular System Response to Diabetes Mellitus and Hypertension ABSTRACT Research concerning the functional role of potassium ions in the cardiovascular system with respect to hypertension and diabetes mellitus has boomed in the past decade. Through a series of experiments‚ data has been gathered which shows the diverse response of K+ channels in the cardiovascular system when exposed to these diseases. In elevated glucose
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A PROJECT ANALYSIS ON THE DEVELOPMENT OF THE CHANNEL TUNNEL 1.0 INTRODUCTION The Channel Tunnel is one of Europe’s biggest infrastructure projects ever. The 50.45km long tunnel has fulfilled this old dream by linking Britain and the rest of Europe. The idea of a fixed link between Britain and France was first mooted by a French engineer in 1802; it connects England and France 50m below the seabed of the English Channel. It’s not just a tunnel‚ but a huge infrastructure containing massive machinery
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in a comparatively slower growth industry environment‚ Ohmeda has to aggressively gain market share for its high-tech products over the next 5 years; some of which have recently not been successful in their market launches. Ohmeda must shift its channel strategy to a primarily specialized‚ direct sales force that can effectively communicate the value of its high tech products to the industry’s opinion leaders. The current approach of selling to only the end users of equipment and hospital administrative
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ctLIST OF CONTENTS Chapter No | Title | Page Number | | Executive Summary | | 1 | Organizational Study | | 2 | Research methodology | | 3 | Review of Literature | | 4 | Data Analysis and Interpretation | | 5 | Findings and Suggestions | | 6 | Conclusion | | | Bibliography | | | Annexure | | LIST OF TABLES Table No: | TITLE | Page no: | 4.1 | Table showing gender of customers | | 4.2 | Table showing income level of customers | | 4.3 | Table showing
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Q1. Different companies have different strategies when implementing sales programs. A strategy used by McDonnell-Cummins is by providing compensation. As a B2B company‚ Linda is required to do direct marketing in order to introduce their products to large consumer goods companies. Therefore‚ as a motivation‚ offering an incentive in the form of compensation for staff such as providing a new car and expense account is to enforce desirable sales performance. At McDonnell-Cummins Company‚ they
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