OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
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Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia‚ Dato
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- one of the greatest cities of Kazakhstan‚ located in the Republic southeast‚ in foothills of Zailijsky Ala Tau; the city population makes about 1‚5 million inhabitants. Almaty is the financial‚ cultural‚ industrial and economic center of Central Asia. In accordance with the decree of President "About announcement by the capital of republic Astana"‚ Almaty had been appropriated the status of a city of republican value. Regulation of its activity is carried
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Our company We operate across many areas and you may be surprised about how far our services reach. Derby‚ Nottingham‚ Leicester‚ Sheffield and London St Pancras are our main stations‚ as well as stations as far east as Skegness. Also‚ we have got office-based teams; we have people based at maintenance depots and a team of dedicated people who have a roaming brief to make sure all of our buildings and equipment are maintained. We are a major train operating company: Over 2‚000 employees
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INTRODUCTION Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills. Before 2011‚ it is a money losing airlines operated by the government which after that became a successful airline company after being taken over by Tony Fernandes. It can be said it is a remarkable
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Your Stereotypes Since September 11‚ 2001‚ countries in the Middle East have been stereotyped to be terrorists. Personally‚ I don’t believe in any stereotype about the Middle East. The Arabs‚ and Muslims‚ are two types of the people in the Middle East. "Terrorists" might be the most likely responses Americans say about the Middle Eastern people. Besides the belief that the Middle East is all about Arabs and Muslims‚ the Middle East includes non-Arab countries too. Countries that are non-Arab include
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Between 1400 and 1800 the maritime trade routes across East Asia and Southeast Asia‚ extending beyond‚ connected China‚ Japan‚ Korea‚ and Southeast Asia. Additionally‚ maritime trade expanded because of the flow of goods‚ cultural interactions‚ and the emergence of piracy. In this‚ China’s maritime power was an important component‚ which in the Ming dynasty initially attempted to reestablish its tribute system with diplomatic voyages under the leadership of Zheng He. This stretched from 1405 to 1433
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Company Overview East Coast Yachts was founded in 1969 by Tom Warren as a sole proprietorship which later became a publicly traded corporation after operations were assumed by his daughter (Ross‚ 2011). Located in South Carolina‚ the company manufactured custom midsize‚ high-performance yachts and has been praised for safety and reliability (Ross‚ 2011). The company enjoyed new business and growth within its industry due to its customer satisfaction. However‚ an evaluation of cash flows later
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it must first defeat the imperialistic power. This is the case for the British East India Company. Before its establishment‚ the company faces many strong powers such as the Portuguese‚ Spaniards‚ and Dutch. In 1588‚ Spanish Armada were defeated‚ British were able to enter this competitive field in order to start their quest in exploring and colonizing the international markets. This marked the start of the British East India Company. Initially‚ the doubtful Queen Elizabeth did not approve of this
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Islam in Southeast Asia In the 11th century‚ a turbulent period occurred in the history of Malay Archipelago‚ the Chola Navy crossed the ocean and attacked the Srivijaya kingdom of Sangrama Vijayatungavarman‚ Kadaram (Kedah)‚ an important fortified city in the Malayan peninsula was sacked and the king was taken captive. Soon after that‚ the king of Kedah Phra Ong Mahawangsa became the first ruler to abandon the traditional Hindu faith‚ and converted to Islam with the Sultanate of Kedah
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