ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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270 e-Governance: Case Studies Chapter 22 Implementation of e-procurement in the Government of Andhra Pradesh: A Case Study K Bikshapathi Project Manager‚ eProcurement and P Raghuveer IFS Addl. Secretary (e-gov) Information Technology & Communications Department Government of Andhra Pradesh‚ Hyderabad AbstrAct Procurement is generally regarded as a sensitive function in the public sector and is rarely transparent . It is for this reason that public procurement is one of the areas in
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ITC e-Choupal an idea for upliftment of rural India e- Choupal is an initiative of ITC Limited (a large multi business conglomerate in India) to link directly with rural farmers for procurement of agricultural / aquaculture produce like soybeans‚ wheat‚ coffee‚ and prawns. e Choupal was conceived to tackle the challenges posed by the unique features of Indian agriculture‚ characterized by fragmented farms‚ weak infrastructure and the involvement of numerous intermediaries. A powerful illustration
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Outline the timing issues for market entry in e-business. There is no single method for timing market entry into any type of business‚ whether it is e-business or traditional business. Timing is more important in e-business since technologies change fast. Even a few weeks’ delay can cost the company dearly. The method used for timing market entry depends on factors such as the type of product‚ the particular market‚ the amount of competition and the budget available. The method used may also involve
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Control Auditing in an Electronic Environment (e-Auditing) Presented to Dr. Marwa Tarek Presented By: Pierre Guirguis 9104428 Rimon Abd El-Meseih 9104386 Mahmoud Mohamed Refaat Auditing in an Electronic Environment (e-Auditing) * What is e-Auditing? Electronic auditing‚ or e-Auditing‚ is computer-assisted auditing that uses electronic records to complete all or part of the audit. If you use a computer to record your business activity and maintain this data electronically
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MY ROLE MODEL IN CAREER Mr. Mahbub Hossain‚ my line manager of my previous office‚ is my role model for my career path. He is the CSM (Customer Service Manager)of Joydebpur branch‚ Brac Bank LTD. In brief‚ he is getting MBA from IBA along with his job. Was graduated from DU (Finance)‚ prior that he took places in both HSC & SSC examinations. As I worked with him‚ I found many good qualities in him. By times‚ I took him as a role model as his qualities impressed me. I am going to point out two
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E-Governance Traditionally‚ the interaction between government and citizen took place in a government office. Now Govt. are facing problem in wake of social and technology‚ publics are demanding efficient and transparent public administration. Governments worldwide are striving hard to transform and reinvent the government system. E-Government: It can be defined as the application of ICT-particularly internet based information technology by government agency to improve efficiency‚ effectiveness‚
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of goods. In 1998‚ FedEx acquired Caliber and its subsidiaries. The acquisition gave FedEx a sure advantage that it is now capable to providing more transportation services to other segments upstream in the supply chain. Along with internet and e-business‚ FedEx seize the opportunity to collaborate with customers in providing full supply chain management system. However‚ in the midst of acquisition and maintaining competitive advantage on technologies‚ FedEx’s profits have not been as per expectation
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Biyani’s Think Tank Concept based notes E-Commerce BBA Part-III BSc‚MSc-IT Lecturer Deptt. of Information Technology Biyani Girls College‚ Jaipur Deepika Kumari For more details: - http://www.gurukpo.com 2 Published By: Think Tanks Biyani Group of Colleges Concept & Copyright : ©Biyani Shikshan Samiti Sector-3‚ Vidhyadhar Nagar‚ Jaipur-302 023 (Rajasthan) Ph. : 0141-2338371‚ 2338591-95 l Fax : 0141-2338007 E-mail : acad@biyanicolleges.org Website : www.biyanithinktank
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E-Business Solutions for Education services e-Business planning activities and implementations are occurring in educational organisations around the world. Generally the developments are adhoc‚ occurring in single institutions or in part of the sector and not in others. Developments in e-Business are beginning to generate opportunities in the business of administering educational organisations. The various e-business solutions for educational services can be termed as e-learning. E-learning is essentially
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