MARKETING AND E-COMMERCE INDEX Student number B60/12-13 BUSINESS INFORMATION 2 E-MARKETING PLAN WEBSITE PRESENCE E-MAIL MARKETING ONLINE PR ONLINE ADVERTISING SEO & SEM BLOG MARKETING SOCIAL MEDIA MARKETING MOBILE MARKETING MULTIMEDIA MARKETING 4 5 6 7 8 9 10 11 12 APPENDIX APPENDIX GLOSSARY PLATFORMS AND TOOLS REFERENCES 13 23 25 26 1/27 MARKETING AND E-COMMERCE Student number B60/12-13 BUSINESS INFORMATION IDEA This project is based in a business that is still
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C H A P T E R • • • • 12 Trends and developments Introduction This chapter sets out to highlight a range of current trends affecting the food and beverage manager. It is naturally selective and provides only an initial insight into some of the emerging issues facing the industry. The importance of these issues to different industry sectors and in different countries will vary‚ but the chapter will help you to understand the basics and provide you with a foundation and further details of
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benefits did Ben & Jerry’s achieve from utilizing the process? Identify Ben & Jerry’s various Websites and social media networks and assess its online and social media presence. What recommendations can you make to Ben % Jerry to improve their management of online presence and social media activities? Ben & Jerry is using BI(Business intelligence) tools to track all of their ingredients so when a customer calls with a concern or questions they can look up that specific pint of ice
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Customer service vision and mission Vision In five years time‚ Innovative Widgets will be considered a market leader in customer service. Mission Innovative Widgets aims to deliver friendly‚ professional‚ innovative and quality service to all internal and external customers. Product and/or service standards Consumer guarantees for products If you buy a product (such as widgets): • Its size must be in the range of 5mm‚ 6mm‚ 7mm‚ 8mm‚ 9mm and 10mm. • The tolerances of the size must
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Business plan McDonald’s Restaurants Ltd: 11 - 59 High Road East Finchley London N2 8AW Tel: +44 (0) 8705 244622 www.mcdonalds.co.uk Contents Page 1. Summary 3 2. Business overview 4 Introduction Current position Competitive advantage Growth plan 3. Business strategy 5 Tactics Strategic issues Core values 4. Marketing 6 SWOT and critical success factors Market research Distribution
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ELECTRONIC COMMERCE IHSAN ABDULLAH ZUBIR 1061103678 AZRIF REDZA BIN BADZLY 1081103812 AZFAR BIN KADIR 1111114625 MOHD SHAHRIL BIN SULAIMAN 1111114242 Online Grocer 1. What are the reasons you think WebVan failed? There are many reasons why Webvan failed so spectacularly but I’m going to focus on Webvan’s management team and its technology as the panicle reasons for their spectacular failure. To the outside observer
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the steep prices on their clothe. Situation analysis The situation can be analyzed by focusing on the micro environment and SWOT analysis. Analysis of the micro environment SWOT analysis of Angel street thrift shop E-Marketing planning strategy Tier 01 strategy of angel street thrift shop Segmentation strategy Targeting strategy of Angel street thrift shop Positioning strategy Objectives Increase
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Table of Contents Introduction 2 Situation Analysis 2 Environmental Analysis 2 SWOT Analysis 3 E-Marketing Strategic Plan 4 Segmentation and Targeting 4 Differentiation 5 Positioning 5 E-Marketing Objective 5 E-Marketing Strategy 6 Implementation Plan 7 Evaluation and Budget 9 Introduction Mitsui Travel is an independent and privately owned full service travel agency‚ which specialized in assisting customers who are planning to travel to Japan (Mitsui Travel 2014). Located in Sydney since 1977;
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BUSINESS PLAN-STARTING A BAKERY IN CARDIFF‚ WELSH Instructor Institution City/State Personal Details Contact Name Address Telephone Number Home Mobile E-mail Address Account Details Resources Available: 15‚000 Euros Borrowing Requirement Needed: 9000 Euros First Year Sales Figure: 73‚500 Euros First Year Sales Profits: 58‚500 Euros Prepared by: Date: TABLE OF CONTENTS 1. Introduction…………………………………………………………….4 1.1 Executive Summary…………………………………………………….5 1.2 History
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to E-Business & E-Commerce Chapter 1: Framework for ECommerce Topics Covered Objectives How big is E-Business? What is E-Commerce? What is E-Business? How does E-Business differ from ECommerce? E-Commerce Framework Summary Further reading 2 April 25‚ 2012 Objectives Describe briefly the past‚ present and future of e-business Describe e-commerce Provide an example Provide an example Describe e-business Differentiate between e-commerce
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