ICFAI BUSINESS SCHOOL‚ KOLKATA MARKETING PLAN FOR STELLAR THE ONLY INDIAN LOW NICOTINE CIGARETTE SUBMITTED TO PROF. RAHUL GUPTA GROUP MEMBERS: SHIV CHARAN SASTRY (08BS0002843) SAURABH MURGAI (08BS0003012) SAMEER SRIVASTAVA (08BS0002908) SHREYANS JAIN (08BS0003182) SHUBHREET PARMAR (08BS0003209) SHANTANU SHEKHAR (08BS0003078) TANVI SONI (08BS000 KUSH MEHENSARIA (08BS0004128) EXECUTIVE SUMMARY The Indian Cigarettes & Tobacco Products market is a huge opportunity for any
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Table of Contents Introduction 2 Situation Analysis 2 Environmental Analysis 2 SWOT Analysis 3 E-Marketing Strategic Plan 4 Segmentation and Targeting 4 Differentiation 5 Positioning 5 E-Marketing Objective 5 E-Marketing Strategy 6 Implementation Plan 7 Evaluation and Budget 9 Introduction Mitsui Travel is an independent and privately owned full service travel agency‚ which specialized in assisting customers who are planning to travel to Japan (Mitsui Travel 2014). Located in Sydney since 1977;
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steep prices on their clothe. Situation analysis The situation can be analyzed by focusing on the micro environment and SWOT analysis. Analysis of the micro environment SWOT analysis of Angel street thrift shop E-Marketing planning strategy Tier 01 strategy of angel street thrift shop Segmentation strategy Targeting strategy of Angel street thrift shop Positioning strategy Objectives Increase
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MARKETING AND E-COMMERCE INDEX Student number B60/12-13 BUSINESS INFORMATION 2 E-MARKETING PLAN WEBSITE PRESENCE E-MAIL MARKETING ONLINE PR ONLINE ADVERTISING SEO & SEM BLOG MARKETING SOCIAL MEDIA MARKETING MOBILE MARKETING MULTIMEDIA MARKETING 4 5 6 7 8 9 10 11 12 APPENDIX APPENDIX GLOSSARY PLATFORMS AND TOOLS REFERENCES 13 23 25 26 1/27 MARKETING AND E-COMMERCE Student number B60/12-13 BUSINESS INFORMATION IDEA This project is based in a business that is still
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cessation to combustible tobacco cigarettes‚ e-cigarettes are an up and rising way of portraying a healthy alternative to smoking. However‚ while being portrayed as a healthy substitute e-cigarette devices are designed to deliver the same highly addictive nicotine that is found in tobacco cigarettes. E-cigarettes primarily include a battery‚ or some type of electronic circuit that delivers vaporized nicotine through the heating of a nicotine containing solution‚ often called e-liquids‚ to the body that
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AMB335 E-marketing Strategies Assignment 1: E-marketing plan proposal Submitted by: Arthur Chang n7107196 Semester 1‚ 2014 Tutorial: Monday 4-5pm Tutor: Alice Tsou Script Introduction: Good afternoon board members today I will be presenting to you a brief proposal of an e-marketing plan for Ginga Sushi Bar & Dining. Ginga is a restaurant located in 5 of the most sophisticated and vibrant dining precincts in Brisbane. The restaurant offers a menu with the finest
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E-CIGARETTE In our modern world‚ many things have invented by most of the world’s scientist. Most of the inventions are purposed to satisfy human needs. Nowadays‚ in terms of economy‚ tobacco industry is rapidly increasing. People today‚ some of them are depending and enjoy smoking especially during the times that they are at their office or work. People usually smoke so that they can avoid or relieve stress. Though we are aware of the bad effects of smoking‚ why are still there are a lot of
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Englehart Marketing October 28‚ 2013 A. The Company Smart Option e-cigarette is a metal rechargeable electric cigarette brand‚ giving smokers an alternative smoking option to conventional tobacco products. Smart Option takes pride in putting an emphasis on making its e-cigarette as close as possible to the weight‚ size‚ feel‚ flavor and inhalation of real cigarettes. Targeting seasoned smokers‚ Smart Option e-cigarettes produce non-disposable smoking products. The Smart Option e-cigarette kit comes
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It’s amazing how infomercials have no conscience when promoting products‚ such as the E-cigarette Vapor (E-cigarettes are metal tubes that heat liquids‚ laced with nicotine and when inhaled‚ it releases a substance that is in the form of a gas). Their claims‚ is that the E-cigarettes are much safer‚ do NOT have the distinctive odor‚ and a lot less expense than the traditional tobacco burning cigarettes. This at first‚ peaked my interest because I’m currently trying to quit smoking. That being said
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society known as E-cigarettes are advertised to make people believe that it is better than traditional smoking. People of all ages have switched to e-cigarettes and are in true belief that they are in better health because of the switch. Many believe they help stop the cravings to their nicotine addiction‚ when in fact many e-liquids contain nicotine. However‚ many studies have proven that the liquid used in e-cigarettes contain many harmful chemicals along with faults in the e-cigarette device itself
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